Posted on Leave a comment

SES San Jose Technology Disconnections

I’m struck by two interesting incidents I had with some Googlers this week in regards to communication.

The first involved Google Calendar and a lunch appointment. The lunch appointment stated 2:15PM. What I didn’t know is that this was Chicago time! The lunch was for 12:15 San Jose time. Unfortunately, none of the communications from Google Calendar mentioned the time zone conversion that had occurred.

Later that same day, I was supposed to connect with another Google employee via cell phone at the Google Dance. I dialed the number provided and the person’s spouse answered. The confused spouse stated that their significant other was at the Google Dance and that they coudln’t understand how I had dialed this number. Well that made two of us! I later learned that this person was experimenting with Grand Central and that both numbers were set to ring and that their cell phone could not be heard at the dance.

The people involved and myself have already shared a good laugh about all of this so there is no need for Adam Lasnik or Matt Cutts to send any notes of apology or anything like that!

I’ve recently become fascinated by the way that technology that is meant to improve our communication often fragments communication instead! This is something to keep top of mind as we enter the mobile era and design and execute the mobile search services of the future. How do we reduce communication fragmentation by the usage of technology?

Posted on 8 Comments

SES San Jose – Conference Networking Tip

Yesterday I met Henry Li who recently joined Ask.com as a Director in Business Development.

How and why did I meet him?

Did I walk up to him and introduce myself? No.

Was he wearing Ask.com clothing? No.

OK, tell me how you met him then…

Simple. I always carry an extension cord with me to allow me to share the all too scarce conference power sources. This has the added benefit of having an extra outlet or two handy for other people. Henry walked up to me and asked if he could plug in. Then we chatted and learned that we had a common Wall Street / Financial Services background.

Nice to meet you Henry! Talk to you again soon.

Posted on 3 Comments

SES San Jose 2007 Day 3 – Mobile Search Optimization

Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Search Engine Marketing Speakers:
Cindy Krum, Senior SEO Analyst, Blue Moon Works
Rachel Pasqua, Director of Mobile Marketing, iCrossing
Gregory Markel, Founder/President, Infuse Creative, LLC

Cindy Crum, Blue Moon Works

– Many aspects of Mobile Optimization follow Traditional SEO Wisdom
– Optimal Mobile Experience = Return Mobile Traffic = Better Results in Mobile Search Engines
– Device Independence: Traditional sites being viewed on Mobile Technology

What is Different About Mobile?
– Industry is in infancy
– Different bots / Crawlers
– Mobile Search Engines More Like Portals
– Many Different Browsers possible
– Slow Download Speed and Connectivity Issues

Development Best Practices
XHTML
Traditional Browsers are forgiving – Mobile Browsers are not
Infinite Combinations possible
Right Accessibility Standards Make it ideal
Avoid unnecessary code
Separate Content from design with CSS

External CSS
– Separates content from design
– Minimizes Code Required
– Decreases Load Time
– Ensures Correct Display on Different Screen Resolutions
– Allows you to specify rendering

Have mobile specific stylesheets
– One set of code, two stylesheets
– Screen first, handheld is second one in cascade
– Caveat: “display:none” to hide elements in either rendering

Use appropriate headers – HTTP User-agent, Accept and MIME types

iPhone

Google has a separate search page for the iPhone

Log in omitted, features and some ads are omitted

Follow all SEO Best Preactices
– Minimize File Size
– Submit your Site to Mobile Search Engines

Testing is important
– Opera, Skeezer, Google device simulators
– Test transcoded versus non-transcoded versions of Your Site

Validate your Site with mobile code checkers…

Embrace the Interactivity
– Provide relevant Info for People who are mobile
– Include your main address in the footer
– Make Phone Numbers and Email Addresses

Move your navigation to the bottom

Gregory Markel, Infuse Creative, LLC

No longer a WAP/Mobi world

Nokia S60 and Opera True web browser

Goog-411 (live demo rendered incorrect result)

Get listed in Google Local Business Listings

.mobi is diminishing in important

Optimization is synomonous with marketing

Mobile voice search is becoming more important

Rachel Pasqua, iCrossing

iCrossing started looking at mobile in 2005

3rd screen will come first

2.3 billion mobile subscribers as opposed to 1 billion users

Summarized the iCrossing “How America Searches Mobile, April 2007” report

Posted on 1 Comment

SES San Jose 2007 Day 2 – Images & Search Engines

I was going to attend this session but I arrived late because I was having a great conversation about his new project.

After yesterday’s speech by Greg Jarboe during the Universal Search session I knew this session would be popular. I had no idea that I could not even get a seat in a really hot room!!! Wow!

Shari Thurow, who just wrote a new book on this subject, and Chris Smith from Netconcepts gave great talks before I escaped for fresh air in the exhibit hall.

Fortunately, other folks that got seats did some great write ups of the session.

Posted on 1 Comment

SES San Jose 2007 Day 2 – AOL Mobile Search Lunch

Marketing Keynote Speaker Senior Product Manager Farhan Memon discussed the recent launch of AOL mobile search over a special lunch session. I was impressed by his presentation.

One thing that is quite clear is that they clearly get that mobile search is about leveraging data from other traditional web properties (which AOL has plenty of) and for this reason, I now wish to learn more about their offering and plans. Presently, they get ads from a combination of Ingenio and Third Screen Media a recent acquisition. It’s unclear what causes which ad type to show up when.

Afterwards Farhan and Scott Knowles, Senior Program Manager said they’d follow up with me in more detail, I look forward to learning more about the offering.

Posted on 3 Comments

Did-It Ditches Frog and Launches New Web Site

Kevin Lee casually mentioned that the Did-it frog has been retired during the post search session yesterday. Sure enough, the Did It web site no longer has the frog. I’m certain that certain SEO’s will want to pick that web site apart page by page.

I just went there expecting to finally experience some peace and quiet – no banjos, frog sounds, etc. No such luck, there is a wind noise now in place. I noticed this as I minimized the site then listened to some audio on another site and then spent 5 minutes trying to figure out what was wrong with my audio feed. Funny stuff.

Analysis: Alot of people will say this is a complete non-event. To me, that would be short sighted. I think it’s actually an important event in terms of the maturation of this industry and gentrification of it. While many people loved the frog, some were critical of it’s gimmicky nature. Whether you loved it or hated it, hopefully it’s on a keyword lily pad in the sky…