Chief Business Futurist Blog

You saw the craze. People built up Web 2.0. It’s frequently a term that people used to avoid business principles and focus entirely on technology without any end goal. I have always disdain it. Many folks surprisingly jumped in with funding for some of these ideas, likely more due to existing dot bomb relationships that business principle.

Yet Internet startups who focus on the following business issues closely will always have a good chance at succeeding:

1. Have a clear value proposition that meets some area of unmet need: Something that says, “We provide a first in industry solution to the problem of blah, blah, blah”. Not “This is kinda like part Digg, Youtube with a bit of Facebook – just way better”. I meet lots of people that say this stuff in the second category, I cringe when I hear it.

2. Realize that Internet companies are marketing companies first and technology companies second: I can’t tell you how many startups I see who hire a programmer, program something and then go hire a salesperson. They go through the whole process without a well crafted, customer focused value proposition.

3 . Have a clear data model that focuses on data integrity and creating a monetizable store of value:
Does your Internet startup attempt to focus on data integrity issues? Will it eventually create a monetizable store of value? I ask this question in the startups that I’ve assisted. It comes from my background in financial services where not having accurate information can cost you millions in an instant, the true Internet time.

4. Have a business model for the company as a stand alone entity. Key partners invested in your outcome? Good.

5. Have people that have worked in high performance startup cultures on your team who understand that real-time iteration of your offerings are critical to your success!

6. Look at and study the history of business and technology innovation. Then use it in your transactions and execution.

These are the five that are most critical, though I’m sure you can think of more critical drivers. Please join the conversation. I can also think of several blogs that focus on buzzwords instead of business principles that are now more than a bit obsolete. It’s time to focus on business success principles at the party. it’s a smaller party, but one that will drive hundreds of new Internet startups for years and years.

As I explore the path of joining a start up management team or potentially returning to the financing side, I will analyze the Alwayon Dealmakers list with great interest when time permits. You should too.

Limited Partners
Limited partners are the big, quiet kahunas at the front of the technology finance food chain. Venture capital firms are just one thing they invest in, but they’re what provides most of the money VCs have under management.
1 TIAA-CREF
2 CalPERS
3 CalSTRS
4 Harvard Management Co. (HMC)
5 Yale Endowment
6 University of Texas (UTIMCO)
7 Stanford Management Co. (SMC)
8 Princeton University Investment Company (PRINCO)
9 MIT (MITIMCO)
10 Ford Foundation

Venture Capital – Early-Stage
You have a business plan and a bunch of code. Now you need to raise a million dollars or two to productize your concept and get an office. Besides providing operating startup capital, early-stage VCs will help you form your board and build your team.
1 Sequoia Capital
2 New Enterprise Associates
3 Benchmark Capital
4 Draper Fisher Jurvetson
5 Bessemer Venture Partners
6 Accel Partners
7 Charles River Ventures
8 Matrix Partners
9 Greylock Partners
10 Doll Capital Management
11 Lightspeed Venture Partners
12 Index Ventures
13 Norwest Venture Partners
14 Madrona Venture Group
15 Hummer Winblad

Venture Capital – Late-Stage
You’re hiring a sales force, building a channel, upgrading your executive team, and bringing products to market. At this point, until you’re fully profitable, get acquired, or raise public equity through an IPO, your operating capital comes from late-stage venture investors. Some VC firms do both early- and late-stage VC, as you’ll see in our picks below.
1 Sequoia Capital
2 New Enterprise Associates
3 Kleiner Perkins Caufield & Byers
4 Greylock Partners
5 Menlo Ventures
6 Mobius Venture Capital
7 Draper Fisher Jurvetson
8 Benchmark Capital
9 Accel Partners
10 Bessemer Venture Partners
11 Oak Investment Partners
12 Redpoint Ventures
13 U.S. Venture Partners
14 Mayfield Fund
15 DCM – Doll Capital Management

Venture Capital – Corporate Investors
Corporate VCs are a little different. They can invest in early- or late-stage deals, but they usually focus on sub-sectors and investments with potential business benefits for their limited partner – the corporate parent.
1 Intel Capital
2 Comcast Interactive Capital
3 Hearst Corporation/Hearst Interative Media
4 Time Warner Investments
5 IDG Ventures
6 Qualcomm Ventures
7 Motorola Ventures
8 Cisco
9 Adobe Ventures
10 SAP Ventures

Corporate Law Firms
First, let’s call the lawyers – at least, that’s a good plan in the world of technology finance. Some of these firms have done well by providing low or deferred-fee incorporation services to brand-new startups, sometimes for shares, and some not only provide counsel but also introductions during mergers, IPOs, or other financing events.
1 Wilson Sonsini Goodrich & Rosati PC
2 Latham & Watkins
3 Fenwick & West
4 Gunderson Dettmer
5 Wilmer Cutler Pickering Hale & Dorr LLP
6 Goodwin Procter LLP
7 Cooley Godward LLP
8 DLA Piper US LLP
9 Cravath Swaine & Moore
10 Manatt Phelps Philips

Investment Banks
When the time is right to take your company public or get bought, you work with investment banks. If it’s an IPO, they underwrite you – helping prepare your prospectus, setting the share price, promoting you to institutional investors, and once you’re public, providing analyst coverage of your stock to keep public investors up to date on your financial performance. If it’s an M&A, they act as advisers to either party, structuring the deal, and providing acquisition capital. There are two types of ibanks: the bulge brackets, that deal with any and every kind of company, and the boutiques, which are smaller and focus on a few sectors.

Investment Banks — Bulge Bracket
1 Morgan Stanley
2 Goldman Sachs
3 Lehman Brothers
4 Credit Suisse
5 JP Morgan Chase
6 Merrill Lynch
7 Citigroup
8 Deutsche Bank
9 UBS Investment Bank
10 Banc of America Securities

Investment Banks — Boutiques
1 Jefferies & Company Inc
2 Evercore Partners
3 Thomas Weisel Partners
4 Needham & Company, LLC
5 Montgomery & Co. LLC
6 Cowen & Company LLC
7 William Blair & Co., LLC
8 Wachovia Securities
9 Houlihan Lokey Howard & Zukin
10 Greenhill & Co.

Private Equity
Private equity, or leveraged buyout, firms are the ones that take public companies private, or buy their stock with the goal of turning them around and selling them.
1 Carlyle Group, The
2 Texas Pacific
3 Blackstone Group, The
4 Kohlberg Kravis Roberts & Company
5 Silver Lake Partners
6 General Atlantic
7 Hellman & Friedman LLC
8 Vista Equity Partners
9 Vector Capital
10 Welsh, Carson, Anderson & Stowe

Institutional Public Investors
Asset management firms of all stripes (mutual funds, hedge funds, etc.) fall into this category. Besides investing in technology stocks, they may also become limited partners in private equity firm funds.
1 Fidelity Management & Research
2 T. Rowe Price Associates, Inc.
3 Wellington Management Co. LLP
4 Capital Research & Management Co.
5 AllianceBernstein LP
6 Capital Guardian Trust Co.
7 Vanguard Group, Inc.
8 Gilder, Gagnon, Howe & Co. LLC
9 Goldman Sachs Asset Management LP (US)
10 Wells Capital Management, Inc.

Corporate Buyers – Global Tech
Big companies want to acquire successful startups that have a strategic fit, breakthrough technologies, masses of customers and profit margins.
1 Cisco Systems, Inc.
2 Oracle Corp.
3 Microsoft
4 Motorola, Inc.
5 LSI Logic Corp.
6 International Business Machines Corp.
7 Siemens AG
8 Google, Inc.
9 Seagate Technology, Inc.
10 EMC Corp.

Corporate Buyers – Media
Big companies want to acquire successful startups that have a strategic fit, breakthrough technologies, masses of customers and profit margins.
1 Publicis Groupe
2 CBS Corporation
3 Lagardere SCA
4 Dominion Enterprises
5 Axel Springer AG
6 Walt Disney Company
7 Hearst Corp.
8 MTV Networks
9 Pearson Education, Inc.
10 EMAP plc