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Jim Lanzone Leaves Ask to Join Redpoint Ventures as Entrepreneur in Residence

Rustybrick reports that Jim Safka has taken over as CEO of Ask.com and that Jim Lanzone has joined Redpoint Ventures as an entrepreneur in residence. Some point to the recent increase traffic at ask.com traffic and ask why? It’s hard to tell exactly what terms Jim left under, nevertheless it’s great to see that he either left on his own or was given time to set up this new gig at Redpoint Ventures (if so class move by Mr. Diller). I promise not to overload you with business plan ideas right away but hey reach out to me via phone sometime soon…

In theory, the email admin guy only has to change the email account password – but time will tell there. 🙂

Mr. Safka is notable as the first Top 10 MBA executive of a major search engine (someone correct me if I’m wrong on this) and he gets points in my book for having spent time in Chicago as well as his Top 10 MBA is from the J.L. Kellogg Graduate School of Management at Northwestern University.

IAC /Ask.com gave full text bios of Mr. Safka and other executive appointments:

Jim Safka has been named CEO of Ask.com. Effective immediately, he will oversee Ask.com’s global operations. He will also continue in his role as CEO of Primal Ventures, a new-venture entity that identifies seeds and incubates business opportunities for IAC.

Mr. Safka, 39, served as CEO of Match.com from 2004 to 2006. Under his leadership, the company grew revenue and operating income before amortization at an annual rate of 25% and 52% respectively. Today, Match.com has more than 15 million members in 35 countries. Prior to Match.com, he held senior management roles at AT&T Wireless and E*TRADE Financial Corporation, and brand and product management positions at Intuit, Alberto-Culver, Inc., Warner Bros. Inc., and Paramount Pictures. Mr. Safka holds an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University and a BS in accounting from the University of Southern California.

Scott Garell has been named President of Ask.com, where he will report to Mr. Safka and manage daily business operations worldwide. Since 2005, Mr. Garell has been CEO of IAC Consumer Applications & Portals. Under his leadership the Consumer Applications and Portals businesses (including Fun Web Products, Portals, Evite and Pronto) have grown by 74% in the past 3 years.

Prior to his role as CEO of IAC Consumer Applications & Portals, Mr. Garell, 42, served as Executive Vice President of domestic sites and search, where he managed the division’s destination sites (Ask.com, iWon, and My Way), as well as the optimization of its proprietary information retrieval technologies and products across all brands. Mr. Garell joined IAC Search & Media in April 2004 as Senior Vice President of Marketing. Formerly, Mr. Garell served in senior roles at Computer Associates, Citysearch and Clorox. He holds an MBA from the Harvard Business School and a bachelor’s degree in political economy from the University of California at Berkeley.

John Park will replace Mr. Garell and is named President of IAC Consumer Applications and Portals, which includes Smiley Central, Webfetti, Zwinky, My Fun Cards, CursorMania, Popular Screensavers, Excite.com, iWon, and My Way. Mr. Park is currently Executive Vice President and General Manager of Toolbars and Portals at IAC Consumer Applications & Portals and has served in various senior management roles in the company since 1999. Under his leadership, the Fun Web Products Business has become one of the fastest growing businesses at IAC.

Mr. Park, 38, joined IAC Search; Media from Interactive Search Holdings, which he joined in 1999 as Group Vice President of Product Management and where he was responsible for the original development of iWon.com and MyWay.com, as well as the revamping of Excite.com following the 2001 acquisition of the brand from @Home. Prior to ISH, Mr. Park held senior product development and management roles at Ameritrade, Prodigy Services and New York Web. He earned a BS in Information Systems and Management from New York University.

Peter Horan, CEO of IAC Media and Advertising since January 2007, will continue to oversee IAC Advertising Solutions as well as Evite, Pronto, IAC Mobile and Ask Sponsored Listings.

Mr. Horan, 52, has spent more than 30 years in media and advertising. As CEO of About.com he pioneered the company’s turnaround and its sale to The New York Times Company. He served as President & CEO of DevX.com, an Internet media company that was later acquired by JupiterMedia Corporation. Mr. Horan spent 10 years at International Data Group, a global technology media company, where he spearheaded relationships with top advertisers and served as Senior Vice President and Publisher of Computerworld. Prior to that, he spent more than 15 years in senior account management roles at leading advertising agencies, including BBDO and Ogilvy & Mather.

I look forward to meeting and learning about all these new senior Ask.com executives and their plans. Good luck to Jim Lanzone, Jim Safka and everyone else in their new roles.

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How To Do YouTube Video View Optimization Part 1

Looking around the net this political season, it’s amazing to see the number of conversations I’m seeing that discuss YouTube Video View Optimization in non-SEO communities. It’s a unique ecosystem with distinctly different rules and people figuring out how to optimize the current system. It would be impossible to summarize all of the things I’ve witnessed, so this is a summary that is a work in process and I welcome your contributions and discussion.

There are three primary prizes you are shooting for:

1) Becoming a “featured video” on the Youtube homepage.

This is apparently an internal process at YouTube and the system is not transparent. Andy Mckee’s “Drifting” was added to the Youtube featured videos after thousands of views, while Mike Huckabee eating a hamburger named after him in NH yesterday was added when it had zero views. One thing is clear, being featured on the YouTube front page can provide rocket fuel for perpetual viral status. For example, Andy Mckee’s “Drifting” now has 10,000,000+ views.

2 ) Ranking well on the any other social, tagging or metadata metric.

Most Viewed, Most Discussed, Top Favorites are all categories accessible within one click of the home page. The later two categories have been dominated lately by supporters of Ron Paul who have been actively doing the work necessary to get their videos featured. Each of these has subcategories to think about when you chose a category, tags and content wording – Autos & Vehicles, Comedy, Education, Entertainment, Film & Animation, How to & Style, Music, News & Politics, People & Blogs, Pets & Animals, Science & Technology, Sports, Travel & Events and Watch on Mobile. Do you have a community to mobilize?

3) It’s not a complete one to one correlation, but videos with higher views, comments and favorites tend to be the ones featured in Google universal search results.

This can keep the viral traffic going to that video long after the YouTube event. Critics would note that this creates an echo chamber effect that is as entrenched as a Wikipedia page.

OK, how do I do this?

– Start with making quality content that creates passion.

– Start with standard SEO of your video content.

– Build links via best practices – consult these expert entries on how to optimize for: StumbleUpon, Digg, del.icio.us, link to the videos on blogs etc.

– If you have a community get them to view the YouTube video content, favorite it, rate it and comment on it in a tightly clustered time frame.

I’d also experiment with some new tools such as:

– Tubemogul (thanks to Karl Long for the suggestion)

– Video Sitemaps – though it’s not clear whether that is only for self-hosted videos.

For the gray hats out there:

– Tags appear to be valued highly in YouTube’s current search relevancy process. Yet unless a viewer clicks to see all of the content the tags will never be seen.

– After a video is popular on YouTube, you can edit the category and get it to rank in a new category using the traffic that was built in a different vertical. This tactic surprised me in that I did not know you could change the video after publishing in that manner, though I’m surprised by how well it works. Please keep in mind this only works for videos with existing high traffic.

There is an amazingly thin amount of content on this subject, I’d highly welcome other people’s thoughts on the subject for inclusion and expansion of this research to date. But for now I hope this serves as a useful guide to you for your YouTube video view optimization!

UPDATE 1/16 – this has been translated and expanded upon in German!

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Yahoo! Launches Go 3.0 Beta, New Open Mobile Widget Platform, and Mobile Homepage

Yahoo! Go has several exciting announcements that are launching today:

· Yahoo! Go 3.0 beta:
o New features include:
§ Enhanced user interface, optimized for the mobile phone
§ Improved performance
§ For the first time, consumers will have access to third-party widgets from leading publishers through Yahoo! Go.
o Yahoo! Go 3.0 also includes display advertising from Yahoo!’s major global advertisers. Consumers will be able to interact with these ads by clicking to call the advertiser directly or to learn more about the offer.

· New Open Mobile Widget Platform:
o The platform is an open environment for deverlopers to create mobile Widgets for instant access by millions of consumers.
o Widgets created on the Mobile Widget Platform will be available to consumers from various starting points, including Yahoo! Go 3.0 and Yahoo!’s new mobile homepage.
o The platform will enable developers to write code once and publish their content across Yahoo!’s mobile network, allowing accelerated delivery of a feature-rich mobile experience.
o The platform will enable consumers more control over their experience, as well, by providing the functionality to add and delete Widgets at any time.
o Full-featured SDK for developers to be introduced over the coming weeks.
o Third-party Widget launch partners include, eBay, MySpace, and MTV.

· Redesigned Mobile Homepage
o New features:
§ Completely redesigned and engineered mobile interface from the ground up.
§ Homepage centers around intuitive navigational structure where consumers can tailor content according to needs, interests and location.
§ Available to consumers in the United States on high-end mobile browsers, which are included in devices such as the Apple iPhone, sever Nokia Seies 60 devices, including the N95, and select Windows Mobile devices. Availability across additional devices and countries to come in the near future.
o Key features:
§ Personal Vitality and Status Updates: Provides an at-a-glance update of what’s new since the last visit – including recent emails, Flickr photos from your friends, upcoming calendar appointments and status of Messenger contacts – without moving away from the home screen or logging into a separate application.
§ Customizable Content: Offers a collection of mobile content modules – or Snippets – that provide previews of the user’s favorite content – news headlines, weather conditions, etc – whatever the user wants. In many cases, Snippets are extensions of mobile widgets and can be used to launch a full-featured widget built on Yahoo!’s Mobile Widget Platform.
§ Quick Links: Customizable links at the bottom of the page, providing fast access to the Yahoo! features or sites across the Internet that consumers use the most. Consumers can easily add and remove Quick Links as they desire.

That’s alot to digest! Will 2008 be the year mobile breaks through?

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Now Sporting WordPress 2.3.2

Please clear your cache! I’ve installed the latest version of WordPress and made several theme tweaks and additions. I’m pleased to announce that all of the plugins I now have are compliant with WordPress 2.3, I hope this cycle time continues to improve. If you have any problems or have suggestions for improvement, please advise! I welcome your thoughts.

Some WordPress Tips:

– If you have a have inactive plugins you should delete them to make your blog run faster.

My WordPress 2.4 wishlist for Matt Mullenweg and friends (pretty short):

– Post previews that are forwardable to people for feedback in proper link structure with content. 🙂

– Reduction of cycle time of plugin incompatibility. 🙂

– stop emails from being sent from a spam trackback. 🙂

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Chicago Tribune User Generated Content Pioneer Terrence Elijah Armour Passes Away

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(Chicago Tribune photo of Terry Armour shaking Sam Zell’s hand by Charles Osgood / December 20, 2007)

The Chicago Tribune has communicated that Terry Armour has passed away. This is both sad and shocking as Terry Armour was so relatively young and full of life in every thing that he did. You can see how much he was loved by his coworkers and the public so clearly in the stories readers have told.

Chicago Blackhawks beat writer Chris Kuc discusses Terry’s universal appeal:

People knew him by sight, and if they didn’t, they instantly recognized him as soon as they heard his distinctive voice. And Terry enjoyed that. He relished being recognized and loved talking with people, whether he knew them or was meeting them for the first time. Sitting with Terry in the Stadium Club during a Sox rain delay would bring a steady stream of admirers by the table, ranging from celebrities to fans to concession-stand workers. It prompted me to once ask him, “Is there anyone you don’t know?” He said, “I don’t think so.”

These tributes are emotional and show his personality. But they miss his most under appreciated quality – encouraging interaction with people, listening to their thoughts and creating stories from these interactions. He lived user generated content long before the term was fashionable. My favorite experience with Terry was in 2003. I had breakfast with a friend and his column that day asked for people to send in thoughts on their favorite horror flick of all time. I jokingly said to my friend “Cubs NLCS Series 2003” (the year of Steve Bartman). My friend said, “You should email that answer in to Terry”. What you see below is the email thread (read it from the bottom up) where he eventually joked that I was trying to take his job!

Date: Mon, 20 Oct 2003 16:54:21 -0500 [10/20/2003 05:54:21 PM EST]
From: “Armour, Terry” <TArmour@tribune.com>
To: Me
Subject: RE: Favorite horror flick
Headers: Show All Headers

jeez, what are you trying to do, take my job? funny stuff. i’ve got to get
the sequel stuff in there, too.

—–Original Message—–
From: Me
Sent: Monday, October 20, 2003 4:52 PM
To: Armour, Terry
Subject: RE: Favorite horror flick

Finally, you already know that there is a sequel in the making…FOR
SURE…you just have no idea when or where it will appear on your screen…

OK, that’s it, I’m done with that, it’s taken it’s full course.

Quoting “Armour, Terry”:

boom shakalaka, thanks d……..

—–Original Message—–
From: Me
Sent: Monday, October 20, 2003 4:42 PM
To: Armour, Terry
Subject: RE: Favorite horror flick

“Why create fiction when reality is far more frightening?”

(just so you have my reasoning down) 🙂

Quoting “Armour, Terry”:

ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha…..dude, this rocks. you
made it. you will be in on sunday. christ, that’s pretty effing funny.

—–Original Message—–
From: Me
Sent: Monday, October 20, 2003 4:36 PM
To: Armour, Terry
Subject: Favorite horror flick

Cubs NLCS Series 2003

The article which he eventually printed that I can’t seem to find online (maybe the Tribune can help out) but I remember it saying “Let it go, Dave. Let it go.” as a mocking reference to the Cubs and Steve Bartman. That friend who asked me to email Terry still says “Let it go, Dave. Let it go.” to me about things all the time! It’s my most personal interaction with Terry, but it’s where I noticed how he turned to others to create user generated content. I noticed this pattern of user contributions in so many of his future articles. So my friend, I thank you for your contributions and let you go onto that great newspaper in the sky…

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San Francisco Bay Area Rapid Transit Commission Increases Nightly and Weekend Service in 2008

I’m planning an upcoming trip to San Francisco and I was startled by the massive difference in both service level and tone between BART and the CTA. As you likely know, the CTA here in Chicago is threatening major service cuts and fare increases($1.75 to $2.25 with transit card):

Due to insufficient state funding, the CTA will be forced to raise fares and eliminate service on January 20, 2008.

The CTA will eliminate 81 of its 154 bus routes; lay off more than 2,400 employees; and raise fares to record levels. In addition, with more than 700 fewer buses operating due to the bus route eliminations, the CTA will close three of its eight garages. Service on the remaining routes will be provided by other locations.

The CTA is fighting for funding to avoid these cuts. Contact your state legislators and tell them how important mass transit is to you. Go to SaveChicagolandTransit.com (UPDATE -site is  offline 7/2009) for more information.

Meanwhile, San Francisco Bay Area Rapid Transit Commission (BART) is scheduling a 33% increase in service while increasing fares a nominal amount (about 5%):

“Just as everyone is winding down with their holiday gift giving, we’re going to deliver our customers a goody bag of great service,” BART Board President Lynette Sweet said. “We hope our plans for richer service will put a big smile on the faces of all our 360,000 weekday riders.”

Starting January 1, 2008, BART riders will see enhanced service including:

  • More trains, more often after 7 p.m. Monday-Saturday & all the time Sunday
  • Double the trains to most stations on the San Francisco International Airport (SFO)/Millbrae extension
  • Faster commutes times and direct service from Millbrae to downtown San Francisco
  • Earlier start time for train service to SFO

33% SERVICE INCREASE MEANS MORE TRAINS, MORE OFTEN
The new schedule change will mean more frequent service after 7 p.m. Monday through Saturday and all the time on Sunday. During this time period trains will run every 15 minutes instead of every 20 minutes.

“That’s a 33% increase in service,” BART General Manager Dorothy Dugger said. “We’re extremely excited to be able to offer the same frequency of service at night that our customers currently enjoy during the day. This will be a boon for drivers who are becoming increasingly frustrated with nighttime and weekend traffic jams. We have plenty of parking during this time, giving people a greater incentive to avoid the traffic tie ups, save the environment, jump on BART and enjoy a hassle-free ride.”

FASTER, MORE FREQUENT SERVICE ON SFO AND MILLBRAE LINES
Starting January 1, the popular Pittsburg/Bay Point (Yellow) line will begin serving SFO at all times while the Richmond (Red) line will go directly into Millbrae Station starting January 2 (January 1, BART will run on a Sunday schedule). This means that commuters going from Millbrae to downtown San Francisco will see a six-minute (16%) drop in their travel time.

Which region is truly more green? Which region is more focused on quality of life? It’s amazing how two similar web sites in terms of function can send such massively different messages, isn’t it?

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Tmobile Coverage Map Presently Inaccurate in Chicago

I presently can not get a good signal at my residence, yet Tmobile is showing an inaccurate map my area saying the coverage is the best they have. Well let me tell you, I’ve missed calls where the phone has not rung at all in the past few weeks – that is not excellent coverage or 5 bar signal strength.

I’d like to see this problem fixed by Tmobile preferably (or the map updated) no later than December 28, 2007.

The address is near Chicago, IL 60657 (Roscoe and Sheffield)