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Tom Churchwell Venture Capital Speech at University of Chicago GSB

The following are high level notes of Tom Churchwell’s speech discussing venture capital at The University of Chicago Graduate School of Business (Chicago GSB). This talk took place in Chicago on January 22, 2008. I’m posting it today in celebration of this week’s Midwest Venture Summit.

Typical Fund Structure
– Management Fee 2.5% of committed capital
– Carried Interest – after losses offset by profits
– 80% Net Profit – Investors
– 20% Net Profit – General Partner
– 50-70% desired return…
– Vesting occurs over 5 years

– Experienced, successful entrepreneurs abound throughout the country
– Start-up companies have access to abundant early-stage venture capital
– Skilled attorneys, accountants, consultants are readily available
– The majority of start-ups can result in successful IPO’s within 2-3 years
– Increasingly hedge funds are an alternative financing source
– Angel capital is more available in Chicago than it used to be

– The space a VC plays in is extremely important – industry sector, growth

– Tom has changed management 3 times on average in the 60 companies he’s invested in

– Buckets of entrepreneurship seed entrepreneurs, beta stage, scaling skills

– Discipline = Success

Criteria:
– Proprietary product or service
– Sustainable competitive advantage
– Viable business model
– Large markets
– Experienced management team
– Appropriate use of funds
– Target 10-15x growth 5-7 years
– Objective: Sale of IPO in 5-7 years

Management:
– The most critical resource
– More important than all other elements
– Stage appropriate, later stages may require different management
– Must have a significant stake in success
– Tom says “Management experience is management experience, big company experience is just as good as small company experience in his view.” (Note: I actually find a *mixture* of both sizes in your experience to be of high value)
“We don’t make money on IPO’s, we make money selling to the Baxter’s, Motorola’s etc.”

“Nothing succeeds like revenue, it’s the cheapest form of capital.”

In 60+ company investments, I can only say that once it was the technology that made the company fail. It’s about getting the product in the marketplace.

What makes you say yes?
Passion. A product I have to get on the marketplace that solves a real problem. Management discipline which means they can step back and say realistically this is how long it will take, this is the team you will need, etc.

Revenue is an outcome, it’s not a driver. What is going to cause the business to scale? It’s business model testing. I don’t care about year 5, I care about what will get us more proof of concept and closer to a success.

The first screening process is where did this plan come from, if another VC sent it to us, we pay attention more. I ask, “Do I want to have a beer with this guy? You shouldn’t be there if you can’t say yes. ”

60% of the time we at least get our money back.

Scientific Board of Directors (compensated with a point of equity +/- a bit)
– Should be at least equivalent in stature to the scientific founders
– Like the Board of Directors, should have complementary skills
– Used properly, play a vital strategic role
– Typically meet semi-annually

Tom never signs an NDA.

The Business Plan
– Executive Summary is most important
– Shorter is better
– Assume the full appreciation of the technology will come in the due diligence
– Avoid jargon
– Avoid the hockey stick
– Focus on the revenue model
– Have a realistic exit strategy
– IPO’s are rare – most VCs are quite happy with a nice M&A exit
– Nobody reads the full business plan – I care about the executive summary
– Cashflow is more important than revenue during this phase

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Finally…Real Proof That Brands Affect Search Choice…Ginger and Mary Ann

Yahoo Buzz had this interesting tidbit…

What was Mary Ann thinking?
Though Spitzer rode roughshod over most of the week’s news, a few other stories still managed to slip to the top of Buzz. One of them was a Yahoo! News article on Dawn Wells, the actress best known for her portrayal of Mary Ann on “Gilligan’s Island.” The aging star was caught in a pot bust, fined several hundred dollars, and slapped with six months of “unsupervised probation.” But the indignity didn’t stop there.

The story stirred a tremendous amount of interest in Search—but not about Dawn Wells. Instead, lookups skyrocketed for Tina Louise, the va-va-voom redhead who played Ginger on the show. We registered an astonishing 13,076% rise in demand for her name (compare that to Wells’ 5,860%). Just the thought of Mary Ann triggered all these luscious old memories of Ginger, Ginger’s photos, and Ginger’s legs. Searchers also boosted “tina louise news” and “tina louise now.” What would the Professor say?

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So TV character Mary Ann(Dawn Wells) gets into some legal trouble and Ginger’s (Tina Louise) traffic more than doubles the increase of Mary Ann’s. WOW! That is the first time I can recall a vivid example of a news story about one topic creating a massive increase in search volume for another topic that was not mentioned. In other words, it clearly shows the power of brands.

For those of you who say it’s due to another word starting with the letter B, I’d offer this picture of a young Dawn Wells to show in conjunction with the picture above that the scripts and wardrobe selection shaped Ginger’s superior brand recall when it came to their search of choice this week.

3gi09

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So Anil Dash Wants WordPress Users to Change to Moveable Type…

Anil Dash has put up quite an intriguing post arguing the case. Matt Mullenweg are you listening?
I’m gonna add a few more reasons to his list of reasons why it would be wise to do so, but before I do that I thought I’d tell Anil why I’m not doing that…YET

1) I don’t know of any Six Apart family of product users that are overwhelmingly happy with the spam message filters. Akismet is still king of spam deletion. Though lately Akismet is showing cracks of vulnerability.

2) Trackbacks, I have yet to see Six Apart products reliably and consistently accept my trackbacks. This highly unfortunate and unacceptable as trackbacks are a major foundation of the blogoshere. Until you fix this, across both Typepad and Movable type, I will likely continue to be tempted yet decline your offer. UPDATE: I sent a trackback to Anil’s post and it did not immediately post to his blog. 🙁 

3) The duplicate, make that often triplicate, content problems that pollute the blogosphere from Typepad are repulsive and show a complete disrespect to all members of the blogosphere. It makes it hard for me to respect Six Apart as an organization as much as I respect it’s wonderful individuals such as yourself, Andrew Anker, Mena Trott, etc. The situation is simply unacceptable creating inaccurate Technorati link counts, duplicate and even triplicate content and is blogosphere pollution, plain and simple. I met a Typepad representative at last year’s Forrester Consumer Forum and she stated that this area was “not a priority to fix”. I was dumbfounded and confused by this response. Worse, she said Six Apart was working with Technorati to come up with a fix. I’m not exactly the world’s biggest Technorati lover, but why the heck should they write a kluge in their code to fix your massive flaw in your Typepad software? That’s right, they shouldn’t spend a minute on it, they should be fixing the death of blog search. Six Apart should immediately fix this mess and show you respect user’s time by cleaning up this duplicate and triplicate content that inflates Typepad users link counts. I’ve made a note to revisit this issue on May1st, 2008.

4) Your post URL (http://www.movabletype.com/blog/2008/03/a-wordpress-25-upgrade-guide.html) is well, really kinda lame. How about dropping the .html extension on the end? I mean I know of the warm, fuzzy feelings for dot.com 1999 era, but this would be so much cleaner (and better for trackback extension convention standards).

OK, onto WordPress.

1) Anil in my opinion did a fair job in communicating the current state. In fact, many WordPress users will consider this status generous.

2) The plugin problem jumps out at me as the one that is the largest laughing stock, the continual disrespect of the user by not creating a professional backward compatible process in both themes and plugins is NOT sustainable over the long run. Anil should have ranked this issue at the top of his list in my opinion.

3) The widening feature gulf between the WordPress.com and WordPress.org (self-hosted) is becoming absolutely embarrassing and needs to be addressed. It also creates massive potential new blogger confusion as to what is what.

Alright, WordPress I love you, but that love is not blind. Anil is right you need to do much better, in fact Anil didn’t go far enough in where you need to go. My number is on the bio in my blog if Anil or Matt care to reach out about the issues I’ve raised in more detail. I will be watching your progress and wish you both good luck!

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Tim Armstrong, President, Advertising & Commerce, North America, and David Eun, Vice President, Content Partnerships at Google to Speak at Bear Stearns 21st Annual Media Conference

Google Inc. (NASDAQ:GOOG) announced today that Tim Armstrong, President, Advertising & Commerce,
North America, and David Eun, Vice President, Content Partnerships, will participate in a question-and-answer session at the Bear Stearns 21st Annual Media Conference in Palm Beach, FL. The session is scheduled for 2:00 p.m. Eastern Time / 11:00 a.m. Pacific Time on Monday, March 10, 2008.

To access the live audio webcast of the presentation, please visit investor.google.com/webcast.html

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ASW08 Looking Back at My New Friends at Affiliate Marketing Summit West

Apologies for the lack of posts during the conference. My Dell Inspiron, as well as several other people’s, could not connect to the Affiliate Summit Internet signals. This is Dell’s fault, not Affiliate Summit’s. On that note, Dell needs to finally take responsibility for the many flawed drivers and poorly designed hinges in these machines and do a complete and total recall. I’m gathering horror stories for a future post since Dell is not taking these problems seriously and correcting them fully and globally. If you have a Dell Inspiron horror story please drop me a note.

OK, back to my highlights of Affiliate Summit West 2008!

– On Saturday meeting Ned Farra from Zappo’s, Patrice Kaddatz from Scrapbook.tv, Heather Paulson, Chris Graham from Syntrx and Carsten Cumbrowski was great! Learned some great things.

– On Sunday at the Meet Market I had tons of great conversations! I met John Chow for the first time and he wasn’t anything like I expected him to be! He was amazingly down to earth and easy to talk to. I ran into Kevin Lee from Did-it, we had a nice catch up chat. I met Dominic Sofia from DGM, Richard Forster from Buy.at and George Hansen from Digital River about their quality offerings – really awesome people I’m glad to now call friends. Also had a great talk with Geofferson Marcy at Advaliant about how they uniquely manage publishers.

– Meeting Shawn Collins on Monday during Jason Calacanis’ speech. Shawn complimented me which was quite unexpected but a nice surprise. As you know I attend alot of Internet conference however this was my first time at Affiliate Summit. I was immediately struck at how difficult this conference community is to manage and program due to it’s highly fragmented and unstandardized nature. The accomplishment of not only satisfying this community but growing it in the way that they have is something that both Missy Ward and Shawn Collins should pause to appreciate. The use of Twitter in a group manner as they did at the conference is also brilliant (note to self – I need to get instructions on how to set up a group Twitter like that – maybe Shawn will point me in the right direction!). I look forward to building an outstanding long term relationship with Shawn and Missy over time.

– Speaking of Jason Calacanis and Mahalo, you see me asking a question of Jason in this photo after his speech. Regardless of whether you love and/or hate Jason, I’d highly urge anyone to listen to his speech in the Webmaster Radio link (on Affiliate Tip). It was highly thought provoking talk that replaced the word seo with affiliate spam. So what did you ask him Dave? Let me set some background first. Since meeting Jason Calacanis in December, 2006, he sent Linkedin invites to his whole address book while an entrepreneur in residence at Sequoia and then did not participate in the ecosystem there, he’s sent me dozens of Facebook invites, yet last year when I was in Santa Monica and gave him a jingle and he didn’t call me back. Jason has stated that Digg was “Brilliant” yet Digg is causing content to be recycled and stolen from small blogs and pushed to the lazy masses. Mahalo also has the Alexa toolbar installed on all of the machines at Mahalo, which games Mahalo’s Alexa rating.

So Jason what is your role in creating and contributing to Internet spam? You are certainly not a totally white clean angel virgin here. Listening back to the recording today though, I admit you acknowledged and didn’t deny anything I said when I stated and asked my question. I gotta respect that. I’m left mildly confused if that is the blogger in you that is taught to engage the one that questions you or whether it is truly how you feel. I’m conflicted. To me a friend means going beyond the surface level, I’m still not convinced you are fully capable of it. I’d love nothing more than for you to prove me wrong. I’d also like to thank the dozens of people who came up to me during the rest of the conference and stated that they appreciated my bringing up relevant examples of how Jason (and everyone else) participates in polluting the web, some are more guilty than others of course but nobody is completely innocent.

I’ll ask you another question Jason, “You mentioned how you you have ego alerts during your speech, then you attacked Seth Godin and Squidoo. How can you reconcile how you are urging the creation of content with your ego alerts and how that is terribly different than your personal views on Seth Godin’s creation?”

Alright enough about what I think, here are the other posts on Jason’s talk:

Mahalo’s Missing DNA back at you Jason Calcanis

Affiliate Summit West Thank You

Calacanis is and the Real Hurdles for Affiliate Marketing

Live Blogging the Jason Calacanis Keynote at Affiliate Summit

Jason Calacanis Urges Affiliates to Think Big, Stop Holding Up Checks

Message board discussion of the keynote

“Don’t pollute the river”, affiliates told.

Jason Calacanis Keynote Recap (Affiliate Summit)

-Other people I met on Monday include Jamie Birch from Converseon, Mark Kirschner from Linkshare, Krissy Mitchell a Northwestern University Kellogg alum who works at Avon in New York City. Also met Gary Vaynerchuk from Wine Library TV who will be speaking at the TECHcoktail conference in May. Dan Murray at Ravenwood Marketing and Steve Schaffer from Vertive gave an truly educational talk about how to manage affiliate managers.

– Affiliate Bash – WOW!!! Daron Babin and Brandy really outdid themselves at this one! The Blue Man Group performance during party was amazing. The venue was awesome! Special thanks to Kris Jones at Pepperjam for being the primary sponsor of this event.

– On Tuesday, I sat at a table and there was a talk about WordPress with Karen Jackie and Dana Rockel from Content Robot. Fun folks who know their WordPress.

Attending Affiliate Summit was an outstanding experience, if you attend many other Internet conferences you’d benefit highly by attending the next Affiliate Summit and seeing how these folks fit into your existing web strategy – irregardless if you are a search or a brand marketer. See you in Boston in August! If you met me at Affiliate Summit, please feel free to add me on Twitter, Facebook or Linkedin. See you soon.

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Google’s Alan Eustace, Senior Vice President, Engineering & Research to Present at Morgan Stanley Technology Conference

MOUNTAIN VIEW, Calif. — February 21, 2008 – Google Inc. (NASDAQ:GOOG)
announced today that Alan Eustace, Senior Vice President, Engineering
& Research will participate in a question-and-answer session at the
Morgan Stanley Technology Conference in Dana Point, CA. The session is
scheduled for 9:30 a.m. Pacific Time / 12:30 p.m. Eastern Time on
Monday, March 3, 2008.

To access the live audio webcasts of the presentation, please visit
investor.google.com/webcast.html.