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Yahoo! Chief Data Officer and Executive Vice President of Research & Strategic Data Solutions, Usama Fayyad Talks at KDD 07

My friend Bill Slawski posted some links to video of Usama Fayyad, Yahoo!’s Chief Data Officer and Executive Vice President of Research & Strategic Data Solutions Talking at KDD 07.

You should probably drop by Bill’s place as he has written an extremely nice summary of the talk. If you enjoy that, you should likely check out the video of Usama Fayyad talking, it gives some rare behind the scenes glimpses into the direction of Yahoo!.

Good stuff, thank you Bill for pointing it out!

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Like Many in Chicago, Facebook Moved West to Silicon Valley

The Boston Globe has a well researched story about how and why Facebook moved to Silicon Valley. Why can’t the Chicago newspapers cover technology in such a thorough and complete manner?

I thought I’d rip some of the better quotes out of it that apply to VC, Internet and Chicago and discuss them:

Zuckerberg told the senior associate that he was planning to go to California for the summer, and he wasn’t sure whether he would return to Harvard for his junior year. Summer was less than two months away. The senior associate was pretty sure that if Battery Ventures didn’t invest before then, a Silicon Valley venture firm would discover the deal. For venture capital firms, getting in first can often mean getting a bigger chunk of a start-up for less money – especially if the start-up isn’t talking to other firms. And Facebook wasn’t.

After a second meeting at the Charles, and a visit to Battery’s offices above the reservoir in Waltham, Zuckerberg said he thought Facebook was worth about $15 million, and was willing to accept an investment ranging from $1 million to $3 million, which would have given Battery a substantial chunk of the start-up.

But Battery had already made an investment in an earlier social networking site, Friendster, which was foundering. Zuckerberg struck some partners at the firm as a little too brash. And no one was sure whether Facebook would appeal to anyone other than college students, its target.

From my days in mutual funds and institutional investing, there is an old saying that says “Past performance does not indicate future results.” Why did these VC’s let it cloud their judgment? I especially like the next sentence about Zuckerberg being “too brash”. Many entrepreneurs and great business leaders share this quality, yet these particular VC’s thought that was a problem? Makes little sense.

Through a chance connection, Zuckerberg was introduced to Peter Thiel, a cofounder of the online payment system PayPal, who was running a hedge fund called Clarium Capital. He met with Thiel in August, at Thiel’s office in downtown San Francisco.

Thiel had also been an investor in Friendster, and he knew that the conventional wisdom was that all the social networking sites “were just fads that would come and go,” he says. Thiel listened to Zuckerberg’s pitch in the morning, asked him to go out and grab lunch, and by the time Zuckerberg returned in the afternoon, “we said we’d invest, and we agreed to the basic valuation parameters,” Thiel says.

“It seemed like a good company,” he said, adding, “Most of the time, we’re not that fast.”

Thiel put in $500,000 of his own money in return for 10 percent of the company.

Though I don’t fully believe the chance introduction thing, if the time line is accurate you have to respect Peter Thiel.

“Facebook was perhaps the most controversial deal we’ve done in several years,” says Jim Breyer of Accel Partners. “Some of my best friends in the business were wondering why we’d write a check to a company that had very little defensibility to their business.” Indeed, anyone could potentially build a better site and lure Facebook’s users away.

This is true of almost all start ups, especially ones in social networking.

Greylock partner David Sze, who works on the West Coast, admits that he had the opportunity to invest in Facebook in 2005, but says, “I was too busy – I just didn’t have the cycles to look at it. In retrospect, that was a mistake.”

Smart people always make time to meet with entrepreneurs and potential employees. I actually checked to see if Mr. Sze had a Chicago connection after this statement, but could find none. I do admire his honesty in regards to this after the fact though. According to his Linkedin profile, he’s a Board Member at Digg so he indeed was busy (David if you’re reading this I have a support problem with Digg that is not getting resolved with an email to support – would be happy to discuss privately).

(Looming over Facebook’s success – and any eventual public offering – is a lawsuit filed by several fellow Harvard students who allege that Zuckerberg built Facebook using software code he had originally written for their site, http://connectu.com/, and that he also borrowed parts of their business plan. A Facebook representative said that none of its founders were available to comment.)

I can think of several situations like this in Chicago, but will not name them publicly as I would not want to give the situations undue publicity.

“We don’t want to make Facebook the cornerstone of our growth strategy, but we’re happy to ride the wave,” says Dina Pradel, StyleFeeder’s vice president of marketing.

Very nicely stated.

When I put that question to Accel Partners’ Breyer, who is a native of Natick, he had a one-word answer: no.

“So many of the Facebook employees have come from top Internet companies like Yahoo, eBay, and Google that the culture that has been built at Facebook is fundamentally more consumer Internet savvy than if it would’ve been built anywhere else on the planet,” Breyer says, after praising the engineering talent in Boston.

I think this is a most unfortunate limiting belief.

“Folks in the Valley are incredibly geo-centric to a point of snobbery,” writes Battery Ventures’ Scott Tobin via e-mail. He acknowledges that Silicon Valley is producing more companies than Boston but “to make an argument that great companies can’t be built in any one place is bunk in my mind.”

He mentions Microsoft Corp. in Redmond, Wash., and Qualcomm Inc. in San Diego as examples. “It just takes a good driving attitude to make it happen.”

As for passing on Facebook, “that may turn out to have been a mistake,” Tobin admits.

Scott Tobin, it would be nice to meet you. I agree completely with your comment about driving attitude and I’d also unfortunately have to agree with your geo-centric comment. What do you think the root cause of this behavior is? Does Silicon Valley need more outside thought? I’d like to hear your thoughts.

I’d love to hear Don Dodge’s views on this subject, so I’ll tag him.

I’m also in touch with several mobile advertising and local concepts in the early funding stage, so reading this article was more than a bit fascinating to me. I look forward to hearing your thoughts.

Update: The author of this article has a blog post about it.

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Facebook Spamming Your Identity in Search Results to Drive Their Traffic – Part 2

I wrote about this issue back on May 18th when I removed my public listing. This is not a new feature today as is incorrectly being reported. It is Facebook announcing something that they should have announced back in May when I noticed them doing this. Some bloggers seem to have gotten this part totally wrong.

I’d bet this is in reaction to user complaints. Good that they are listening apparently, but it was totally avoidable with some communication. People who use social media get social media (well most do at least). They understand how the rules of engagement are a bit different on these sites and people need to be eased into that if they are not as they make false assumptions.

I awoke this morning to find this message upon logging into Facebook:

 

Public Search Listings on Facebook

Facebook now enables anyone to search for Facebook users who have public search listings from our Welcome page. In a few weeks we will allow users to make these public search listings visible to search engines like Google. Public Search Listings only include names and profile pictures.

Because you have restricted your search privacy settings your public search listing will not be shown. If you want friends who are not yet on Facebook to be able to search for you by name, you can change your settings on the Search Privacy page.

No privacy rules are changing; if you do choose to make this public search listing available, anyone who discovers your public search listing must sign up and login to contact you via Facebook. Learn More.

But David you currently have a Facebook badge on your blog? Yes, I do. When people are visiting my blog, I have as an experiment put that up. It’s not creating a cluttered search results page and it’s not allowing Facebook to be the first page of choice to enter the blog.

I’m not going to write on how to remove yourself, I’d like to see if you think their documentation does a good job of telling you how to. When I did it, it was overly complex and not clear how to. I’d like to hear how the experience is now.

UPDATE: Danny Sullivan also talks about how “this is not new“.

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MyBlogLog Migrates to Yahoo ID’s

Robyn Tippins announced last night that Mybloglog now utilizes Yahoo! ID. That’s quite nice! 🙂

I’m waiting and hoping for Yahoo! to do two things with Yahoo! ID:

1) Allow me to be in Yahoo! Mail and one click to Mybloglog or Flickr or whatever and vice versa.

2) Allow me (or anyone else) to change their Yahoo! ID while retaining all of their data, photos, email etc. Many people have Yahoo! IDs that have a combination of spam or that name isn’t relevant to them anymore disease. I’d prefer to change the name and retain all of the data and settings. I’d love for Yahoo! to add this user centric change.

Congrats to the Mybloglog team on the continuing transitions!

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KickStart Solves the Wrong Recruiting Problem

While I have not seen or used the reported Kickstart, Techcrunch described it in the following manner:

“Yahoo is reported to be working on a new social networking service that matches college students to employers.” (emphasis added)

This is not a knock on Yahoo!, but this is not solving the actual problem that the entire recruiting industry fails to address well – highly intelligent people with excellent life experiences that are applicable in many ways in the secondary market, what some people would call experienced hires. A marketplace that is badly broken and fails to hire the highest potential, most innovative candidates that are capable of creating new paradigms.

The high value problem is the getting the productive utilization of underutilized assets in the US economy in the roles they should be in already. These can be people with resume gaps due to the events of September 11th, the increasing usage of temporary workers using checklists of keywords who aren’t truly qualified to do the screening based on what matters education and competencies, suffer from an out of favor job title due to a reorganization in their company or increasingly can be subject matter experts who research extensively on their own and often write blogs. Or the fact that position searches simply take too long. I’ve been told of companies with some roles that have been open for three years and they’ve been interviewing people all of that time. I have personally have been involved in search that is over 9 months old.

If Yahoo! (or anyone else for that matter) wants to be a hero by building a hiring application, I highly suggest building an application that reduces the insane amounts of friction and dysfunction in the experienced hire marketplace that reduces cycle times. I’m working on a few ideas of my own with some amazing people. It would be a pleasure to be a part of creating the solution in this arena.

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SES San Jose 2007 Day 4 – Wikipedia, Social Media & SEO

Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Search Engine Marketing Speakers:
Neil Patel, Co-founder, ACS
Stephan Spencer, Founder and President, Netconcepts, LLC
Jonathan Hochman, Founder/President, JE Hochman & Associates LLC
Don Steele, Director of Digital Enterprise Marketing, Comedy Central

Neil Patel

Why Wikipedia?
Authority links
Traffic
Branding
Information

What not to do?
Link Building
Add Biased Information
Delete Accurate Information
Break Community Rules
SPAM

They spammed. Wikipedia – Elephant population triples example

Don’t be a dick – page on Wikipedia

Develop a reputation as an editor
– Add information first, links second
– Follow the notability rule

Add images

Use other wikis…

Jonathan Hochman – Jehochman on Wikipedia

Edited Search Engine Optimization article, then it got featured

Wikipedia article can outrank the front page.

Digg is great, but it’s

Wikipedia traffic is far larger than Digg traffic

Google ip address blocked. Wikiscanner can tell what networks edited what

Don Steele, Comedy Central

Traffic volume success in SEO make wikipedia a vital channel.

Our content is highly referenced and referred on Wikipedia and Comedy Central gets a lot of traffic.

What we don’t do…

We don’t change our brand perception.

Stephan Spencer, Netconcepts

Getting your edits to Stick

You need history and street credibility.

Incorporate content edits when adding a link. It makes it harder to revert your edit.

Getting Your Edits to Stick

Add your links within References rather than External Links.

Creating New Entries – Much harder.

Participate through the talk page.

AFD and speedy delete are bad.

Mainstream media articles are preferred

Friends Social Network

Internal politics, reversion wars, ego trips, indiscriminate removal of commercial content

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SES San Jose Day 4 – Buzz Monitoring

Moderator:
Chris Sherman, Co-Chair, SES San Jose
Search Engine Marketing Speakers:
Rob Key, CEO, Converseon
Andy Beal, Consultant, Editor, Author, MarketingPilgrim.com
Jonathan Ashton, Director of SEO, Agency.com

Rob Key

Consumers trust each other the most

Social media rapidly gaining SERP Predominance and are now intertwined.

You no longer own your brand. Your brand is a conversation.

What is below the waterline of this iceberg?

You are losing control.

Conversation Mining (Buzz Monitoring)

This conversation is replacing traditional market research.

Are you listening to consumer generated media? You should be….

How do we engage this into a social media strategy.

Go across all and many forms.

It’s amazing how the conversation leads will occur.

Conversation mining provides many, many benefits.

Is this person a reasonable or determined detractor – how you treat them differently.

Andy Beal

Editor – Marketingpilgrim.com

Writing a book on this subject

Company name, executives, customers, press releases, partners, reviews, etc.

Potential Tools to Use:
Moreover.com – industry
news.google.com
Digg.com
Technorati.com
Co.mments.com
Blogpulse.com/conversation
Blogpulse.com/trend
Flickr (other photo sharing sites)
video.google.com – now a true search engine
keotag.com
wikipedia.org
oodle.com
google.brand.edgar-online.com
upcoming.yahoo.com
amazon.com/tag/iphone
google.com/trends/
searchanalytics.compete.com
copernic.com
pipes.yahoo.com

Jonathan Ashton, Director, Agency.com

Search engines magnify smaller voices.

Buzz Management now equals Brand Management

Remove top down approach to brand management

Powerful impact of consumer comment sites

Blog as a soapbox – existing entry, comment added.

Co-opetition is a key to mitigation

Maximize Your Own Site to Run Interface

Orkin has a Wikipedia page and Terminix does not.

Again, creative thinking and co-opetition.