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Professor Eric Clemons: Time for Some New Senior Vice Presidents?

Danny Sullivan made a great reply to this Eric Clemons’ previous post on TechCrunch today. As you know, I’ve been pretty quiet here on my blog lately. I’ve been busy on the phone, organizing speaking, planning a book and talking to people about really changing the world either as an executive and/or as a consultant while quietly executing some search projects.

In the “cage match” post, there is one phrase that got me out of my silence because the ignorance was too much for me to hold my tongue… Eric Clemons said:

“Mr. Sullivan argues that in all his years thinking through and working through issues in internet advertising he has never heard any company or any individual complain about paid search. In contrast, I have been hearing this complaint from senior vice presidents in travel companies for years, and this year the chorus has been joined by retailers and manufacturers”

Dear Mr. Clemons,

Continue reading Professor Eric Clemons: Time for Some New Senior Vice Presidents?

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Barney Harford Now Orbitz CEO – Welcome to Chicago

For the past few years, I thought that there might be a new entrant to Chicago’s Internet scene. It was exciting to me because Chicago could certainly use some geographic diversity in it’s leadership. For a long time, it looked like that person would be Mark Cuban, but it now appears that he will not be the high bidder for the Chicago Cubs. That is kind of a bummer as it would have probably made Wrigley Field a playground for the who’s who of the Internet people like Michael Arrington, Jason Calacanis, Gabe Rivera and many venture capitalists. BTW, you are still welcome guests irregardless.

They say that when one door closes another one opens and apparently Barney Harford is the gentleman that was actually meant to darken the doorway. He’s had extensive experiences in Asia and elsewhere for Expedia and more recently as an advisor to Kayak.com and eLong. As mentioned in the article linked to above, I strongly believe that geographical diversity is important to high performing corporate cultures and I praise the Board of Directors for this choice. It is my hope that this will effect Chicago’s landscape in a positive way far beyond Orbitz. Time will tell.

Continue reading Barney Harford Now Orbitz CEO – Welcome to Chicago

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Search Engine Strategies Chicago 2008: The Convergence Combo: Advertisers, Agencies, Automation… Oh My!

Moderator:
Greg Jarboe, President & Co-founder, SEO-PR

Speakers:
Craig Macdonald, VP of Marketing & Product Development, Covario Inc.
Ellen Watson, Relationship Marketing Manager for Child Care Brands, Kimberly-Clark Corp.

This is a live session blog from Search Engine Strategies Chicago 2008, please excuse any typos and/or fragments. Thank you!

Ellen Watson – Kimberly Clark:

Paid search strategy requires balance:
Budget, Volume and Traffic Quality

2007 Strategy at Kimberly Clark was like this:
Fixed Budget
Max CPC set
Campaigns optimized for conversions

Sacrificed:
Impression share
Average position
Branded terms vulnerable

2008 Strategy now looks like this:
Maximize impressions share
Compete aggressively for top terms
Maintained good conversion

Required:
Increased budget
Regular monitoring

Agency partner priorities:
Forecast annual budget
Managed bids daily
Changed reporting to include new metrics
Adjusted match type, ad copy, landing pages to maintain performace

Global Search Lessons Learned:
US engines sufficient for North American campaigns
Server location is a big issue for international and localized sites – ip address of the site should be in the same country as the address of the server, but local may require a large investment in IT infrastructure

Craig McDonald, Covario:

The New (economic) Reality:
PPC growth at 5-10% level (down from 35%+ growth)
Need to get more from SEO
NO headcount increases in foreseeable future
Squeeze 15% cost improvements out of programs
3 month payback periods, max

The Role of Technology
Paid Search – campaign management automation
Natural Search – automation of audits and tracking and performance
Comprehensive Search Management – SEO/ content convergence, Automation PPC program impact on natural search results

There was then a lively question and answer session on spending in organizations.

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Search Engine Strategies Chicago 2008: Universal & Blended Search Engine Conversation

Moderator:
Kevin Ryan, SES Advisory Board Chair & CEO, Motivity Marketing

Speakers:
Dr. Larry Cornett, VP, Consumer Products, Yahoo! Search
Mike Grehan, Global KDM Officer, Acronym Media
Chris Blakely, Director, Client Services, comScore, Inc.
Todd Schwartz, Group Product Manager, Live Search, Microsoft Corporation
Jack Menzel, Senior Product Manager, Google

This is a live session blog from Search Engine Strategies Chicago 2008, please excuse any typos and/or fragments. Thank you!

Mike Grehan:

You need to think differently.

Vertical creep is pushing organic results down the page.

Eye Tracking shows that people are not scrolling the way that they used to.

This creates a problem, you need to be at the top of the listings.

Local business center creates opportunities for local businesses.

New paid search results like paid results.

Chris Blakely – comScore:

Leverage comScore search data shows traction of universal search efforts.

Feature sets of search expanding. 48% of searchers are seeing different types of blended search results from their queries.

Lower clicks on sponsored links with the exception of ecommerce and travel.

Organic search strategies need to evolve from that standpoint.

Jack Menzel – Google Product Manager Universal Search:

Universal search has the following elements:
Comprehensiveness – Images, Maps, News, Products, Video, Books and more
Relevance – Run every query against every index, decide what to show only after we collect all of the data
Presentation – Summarize the content in the most efficient way possible.

Recently, there have been made into search results pages.

Better Ranking – Universal search is just a subset of ranking.

What’s next?
Keep improving relevance
Help users explore
Improved results summary

What does this mean for web masters?
– Publish the best and high quality content that you have.
– Take advantage of prominent new verticals

Todd Schwartz – Group Product Manager – Microsoft Live Search:

Evolution of Search:
Search – Directories, Keyword Trends, Rich Semantics, User Experience
Market – Immature, Closed Trends, Open Item????
Consumer – Search, Keyword Trends, Actions

Deliver, Simplify, Implement

Showed Samsung lcd tv model – showed elements of a shopping review, rating and engine – an interesting change

Showed weather and Barack Obama examples

More engagement
Better reach
Higher ROI
Update Product and Business Info
webmaster.live.com

Larry Cornett – Yahoo! Search:

Transformed from a static experience to a complete information in one search

Showed several Blended examples using Yahoo! Search:
Kyle Orton – Chicago Bears fantasy sports
Movies – including times and local listings
Beyonce – music videos on the search page
Sushi in San Jose
Barack Obama
Puppy

Richer, more relevant links…

Searchmonkey – publishers collaborate, meaning behind the link, richer experience, relevant and personal, etc.

Yelp is a Searchmonkey partner. (How does this affect Yahoo! Local?)

The infobar – Steve Jobs example

Share structured data: Publishers > Searchmonkey > Tell your users

Why is blended search important?
Unmatched opportunities and control for publishers
Key step for building a smarter search engine with structured data
gallery.search.yahoo.com

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Speaking Of Facebook – It Needs Change Management of Customer Service

There has been some discussion today of Facebook’s business model.

Forget about monetization, can Facebook survive without any useful customer service improvements? While 98% of the service works great on autopilot, there is absolutely zero customer service for the things where you do need help. I don’t mean bad customer service, I mean there is absolutely no customer service for certain issues. Continue reading Speaking Of Facebook – It Needs Change Management of Customer Service

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Hurricane Ike Suggests Need to Modify Saffir-Simpson Scale Hurricane Measurement Metrics

Estimates of damage from Hurricane Ike and the reported death toll continue to rise far beyond what would be expected from the last Saffir-Simpson Scale reading of “a category 2 hurricane.”

Hurricane Ike’s larger than category 2 impact suggests need to modify Saffir-Simpson Scale hurricane measurement and communication metrics. It is heartbreaking to see and hear the stories of people who wouldn’t evacuate before the areas on the Texas coast because Hurricane Ike was “only a category 2 hurricane”. The reports and pictures from airborne helicopters indicate massive hurricane property damage and, unfortunately, loss of life from Hurricane Ike. I dedicate this post to these victims.

This begs the question, could this loss of life been reduced with better communication of risk to the people in the areas of projected impact, causing them to evacuate?

Places like Galveston, Bolivar, Crystal Beach, Gilchrest, High Island, etc. had lower evacuation rates than during Hurricane Rita. This could have been much, much worse if it hit a more densely populated area. But the loss of any life is undesirable (and potentially is preventable).

A friend of mine who lives on the Gulf Coast has repeatedly suggested to me that there is a need to have “less media hype” and “more factual metrics” when hurricanes approach. As you know I think about metrics a lot in terms of the Internet and business processes and I started thinking about this issue and the implications of it.

The last National Hurricane Center report before Hurricane Ike made landfall in Texas contains the following two paragraphs:

DATA FROM NOAA DOPPLER WEATHER RADARS AND RECONNAISSANCE AIRCRAFT
INDICATE MAXIMUM SUSTAINED WINDS ARE NEAR 110 MPH…175 KM/HR…
WITH HIGHER GUSTS. IKE IS A STRONG CATEGORY TWO HURRICANE ON THE
SAFFIR-SIMPSON SCALE AND COULD REACH THE TEXAS COAST AS A CATEGORY
THREE…MAJOR HURRICANE…JUST BEFORE LANDFALL. STRONGER WINDS…
AS MUCH AS 30 MPH HIGHER THAN AT THE SURFACE…COULD OCCUR ON HIGH
RISE BUILDINGS.

IKE REMAINS A VERY LARGE HURRICANE AND HURRICANE FORCE WINDS EXTEND
OUTWARD UP TO 120 MILES…195 KM…FROM THE CENTER…AND TROPICAL
STORM FORCE WINDS EXTEND OUTWARD UP TO 275 MILES…445 KM. DURING
THE PAST HOUR…HURRICANE FORCE WIND GUSTS HAVE BEEN REPORTED ON
GALVESTON ISLAND AND REPORTS FROM NOAA AND AIR FORCE RECONNAISSANCE
AIRCRAFT INDICATE SUSTAINED HURRICANE FORCE WINDS ARE JUST OFFSHORE
GALVESTON ISLAND.

I’m not certain how many years ago the National Hurricane Center started reporting Hurricanes in this format with the “hurricane force winds extend outward from the center ### miles” and “tropical force winds extend outward ### miles”, but I find that information useful as there is a significant correlation to size of the hurricane and the impact of the storm surge and geographic area that are affected. This is therefore extremely useful data, but it’s locked up in giant blobs of text that don’t allow it to be communicated effectively.

I’d like to therefore propose and suggest that the National Hurricane Center make the following modification the to Saffir-Simpson scale to the following new format:

Saffir-Simpson Scale number – hurricane force wind miles from center number – tropical storm force wind miles from center number

Hurricane Ike would have therefore been the following at landfall:
2-120-275

It is my opinion that this would be a much more useful as the overall radius of the hurricane force and tropical force wind fields would be communicated effectively and consistently instead of in inconsistent references. One could argue that you should use the circumference to make it more dramatic, but not all tropical cyclones are perfectly symmetric so I prefer usage of the existing communicated metric radius.

This humble blog post is clearly just the first of many conversations to openly discuss hurricane scale and metrics and creating this needed reform. The reform itself is more important than the exact final form of this reform prior to the start of the 2009 hurricane scale and metrics season. I look forward to seeing comments and other blog posts.

I look forward to someday having a clearer metric that can save more lives. Thank you for your participation in making this a reality!

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Barack Obama Google Link Bomb, New Facebook URL Glitches or ????

Check this out! Facebook is not consistently ranking #1 for the navigational search “Facebook” on Google. While it’s not happening on every Google data center, I’m sure that based on past posts, Danny Sullivan might find this interesting and worth monitoring.

So this could mean one of a few things are the culprit here…

1. Barack Obama Google Link Bomb – While it doesn’t rank #1, the fact that there is an indent entry after the Barack Obama entry is an indication that Google is seeing that page as important or having a link spike. Recently, Barack Obama had also recently been ranking highly for the term “Linkedin” so it appears that the Obama campaign is trying to utilize search engine optimization techniques on social media sites to compete with John McCain and Sarah Palin.

2. The www.new.facebook.com pages when mixed with old Facebook pages is confusing the Googlebot? – It wouldn’t be out of the question. It could be that it looks like a regular domain and a subdomain.

3. Other parts of Facebook are being opened up to search and these pages are causing issues somehow – several sites reported this. Facebook’s continuing inconsistently about what is public and not public to search is frustrating and is inviting an unnecessary future firestorm. They should really be more clear and communicative, have they forgot the previous lessons of the past?

4. None of the above – What is your theory?

While I’m at it – Dear Facebook – you have not solved the problem I submitted in August to your help desk. After waiting a week you sent me a message which did not even address the issue or indicate that a human has read it. I’d appreciate professional resolution of this request.