Category: Search Engine Marketing

Search Engine Marketing, SEM

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Potential Chicago Cab Strike July 31 – How to Get to adtech(ad:tech) via CTA

With today’s possible cab strike in Chicago, I thought it would be a good idea to post CTA bus options to arrive at the west end of Navy Pier. Please note that even with these bus options, it is a10 minute walk to the east end of Navy Pier where the Festival Hall is located. I highly suggest taking the bus instead of walking the entire distance and wish the actually CTA stopped at Navy Pier East Entrance #2. Please check out my current question on Yahoo! Answers regarding Navy Pier.

Here are some tips on how to navigate via CTA to Navy Pier. Cash fare on the CTA is currently $2. This is a pdf map of the areas described below.

From the Sheraton: the #29, #65 and #124 buses stop in front of the Sheraton on Illinois and terminate and 600 East Grand Avenue, this will save you three blocks of walking.

The number#124 bus starts in the West Loop at Union Station, Ogilvie Transportation Center and terminates at 600 East Grand Avenue.

If traveling from Midway Airport, take the Orange line to Roosevelt, walk down the stairs and travel one block west to State Street. Take the#29 State bus northbound to 600 East Grand Avenue.

If traveling from O’hare Airport, take the blue line to Monroe, walk up the stairs, then walk one block east to State Street. Take the#29 State bus northbound to 600 East Grand Avenue.

For those staying at a hotel a bit further north, the #66 bus travels east on Chicago Avenue, then south on Fairbanks to Grand to 600 East Grand Avenue.

For those of you attending ad:tech, I have the following high level networking objectives and look forward to speaking with you (please drop me an email contained on my Bio page):

1) I’m seeking anyone with senior contacts at major search engines

2) Anyone with ideas or connections to publishers, advertisers or investors regarding mobile search and mobile advertising.

Have a great show!

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Google KeyWord Sandbox is Now Google Keyword External

I went to use Google’s Keyword Suggestion Tool this evening via a Google query. The page in the search results was this: https://adwords.google.com/select/main?cmd=KeywordSandbox

Upon clicking the page, it redirected to this page: https://adwords.google.com/select/KeywordToolExternal

Did I miss an announcement on this moving out of beta?

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Building Chinese Walls for Search Engines and Advertising Agencies

Danny Sullivan has been steadily beating a drum about the potential conflicts of interest in regards to Google, and now Microsoft, owning the search engine while owning a firm that provides SEO and SEM services.

In yet another area where my expertise from BlackRock would prove to be extremely valuable for immediate consulting or leadership roles at search engines, it is in the building of policies and management controls to build effective Chinese Walls. STOP – read that previous Chinese Walls link completely so that you don’t confuse it with the China Search Marketing Tour)!

If Google and Microsoft are to retain these services fully, they will immediately need to bring in people experienced in working in these Chinese Wall environments and who also understand the Internet space. This is a rare and highly valuable combination!  Only this select group is capable of to be able to develop policy and have a Board of Director’s mandate and resources to make it a reality.

I look forward to continuing this conversation, there is much work to be done here to ensure the integrity of the marketplace and it needs to happen quickly!