Category: Search Engine Marketing

Last Thursday, Yahoo! held their annual Analyst Day. The presentation lasted several hours and was both interesting and transparent about the future direction of the company.

This event coincided with Yahoo!’s new home page launch which is clearly designed to have the visitor not only linger but be engaged. Lloyd Braun outlined the Yahoo! Media Group’s current philosophy: “Leverage Yahoo!’s technology and global network to deliver the most innovative and engaging media experiences – for our audiences and advertisers.”

I really like the above statement because it shows that a customer focus on both two fronts – audiences and advertisers. The focus on more relevant ads matched with more relevant content is interesting and several examples about significant ROI lift were outlined during the presentation. When I have time, I will post some more thoughts on this event.  

Comscore added MySpace.com’s search service to the monthly report about search engine market share:
“MySpace.com has been added to the search engine rankings for April 2006, coming in at 6th place with 43 million search queries performed (0.6 percent share of the U.S. search market).  Will this smaller player eventually be able to grab a substantial share of the search market due to the site’s remarkable popularity?”

I went over to MySpace.com and compared a few queries, it appears to be using Yahoo! search results as the source.

This made me wonder if as a part of this arrangement is Yahoo! has other parameters. It would be interesting to learn whether Yahoo! receives access to counting and indexing certain non-public MySpace.com content in return to determine popularity, does anyone know?