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SES San 2007 Jose Day 1 – Universal & Blended Vertical Search

Moderator:
Chris Sherman, Co-Chair, SES San Jose
Search Engine Marketing Speakers:
Greg Jarboe, President and Co-Founder, SEO-PR
Sherwood Stranieri, Search Marketing Director, Catalyst online
Bill Slawski, seobythesea.com
Erik Collier, Director of Product Management, Ask.com
David Bailey, Engineer, Google
Tim Mayer, Vice President of Product Management, Yahoo! Search

Quite likely the busiest session of the day to the fullest house. One can’t help but notice that if Greg Jarboe had gone to Google and designed Universal Search himself he likely couldn’t have designed it to play into his strength areas in news and pr related issues. The implications and transformation for universal search are still evolving, but they are clearly changing the landscape. One other thing that became clear from this event was that Ask is becoming a serious contender in this marketplace.

Greg Jarboe –

Universal search is the biggest event since “Florida” update. 70% of what I used to know is now obsolete. The patterns are not yet clear in personalization.

News results ranked #4 if you searched for the term iPhone on June 29

In the #8 position, was a Youtube video. We don’t know if it was done on purpose.

July 17, Rupert Murdoch – news with image – brings up a whole new reputation management – be prepared to optimize images.

Early chapters of Henry Potter were leaked, the blog results are on page one of results

Investor relations now is moving to the front page of Countrywide. Few companies have complete control of their brands now on Google.

Unflattering images of Hillary Clinton and that vast right wing conspiracy is building links to unflattering results.

Blogs on Hurricane Dean already on front page. Images will likely come next.

All of the rules have been rewritten – how do I research this? Focus on the upper left links. News seems to be on the top left all the time. Search remains #1 way journalist find information about a company.

Newsknife and Google News Report – be checking this. Your PR people aren’t ready for that yet. If you are not giving a jpg file in a release, start now.

Google News right now doesn’t do video news. Likely to create that.

Social mapping tools can help identify most influential bloggers. In certain categories they show up.

A couple of years ago there was vertical creep session here at SES – I now rank for that term. Not a good thing.

You can’t afford to ignore Universal Search Today

Google is making specialized or vertical content more visible through Universal Search

Sherwwod Stranieri, Catalyst Online

This throws a lot of  curves into the theme. Ask 3D and Google cut new paths.

Conventional web pages that once rank well are going to move around maybe down. Other things will move updates.

Number of videos is significant in the Youtube world. Are the search engines using comments as an indicator?

We are looking at it as search marketers. Showed client example.

How to look at it: Google PR, Y! Page links, keyword phrases in tags.

Videos ranking correspond well with views, comments, etc.

Bill Slawski

Why does news, images and video show up there.

I’m not sure I see this all as a revolutionary concept. How do we get out content into our results.

Showed examples of screen prints from each engine for the word spider.

Showed the Google patent, oddly looks quite different than Google’s universal search does now.

Google acquired several Infoseek patents.

Discussed Onebox and log file data.

Ranking in Vertical databases – how do you rank for that vertical?

User behavior – key value pairs, be certain definition and being defined. Questions and Answers work the same way. Html formatting may play a role.

Enhancing the user experiences.

David Bailey – Google
Technical lead for the vertical search.

What are our goals?

Make google.com the search box of first resort.

Display special features for special results

Keep it fast. Keep it simple. Above all, keep it relevant.

Showed example: origami crane

This will continually improve and extend to more result types.

It’s still about the web.

But: think about creating quality content in other forms. Expect similar SEO guidelines to apply.

Create quality content, describe it well and we’ll see what happens.

Tim Mayer, VP Product Management

We are transitioning to a better optimized user experience

Freshness and user intent became relevancy issues.

News, local and other verticals – the possibilities are infinite. Federation plays a role.

Some implantation examples:

Music Artist Shortcut

Movie Shortcut

Hotel Shortcut Inline

Consumer Electronics Shortcut

As we go forward, it’s going t be more about the intent of the searchers.

Eric Collier, Director of Product Management

“We are the scrappy innovator of search.”

Ask.com 3D: SERP Design

We moved the content up top and removed the top links.

Large jumps in user satisfaction seen in both the site analytics and surveys

Increase in vertical channel usage

Starting to see a reduction of multiple query sessions around the same keyword term.

Expect to see a larger percentage of SERPs with blended results

User location will play a larger roles in SERPs

Expect to see fewer web results in SERPs

Blogs, Images and Video results will take online reputation into account when ranking

Pay attention to other search drivers

Other coverage of this important session:

RB Digital Boots

Rustybrick

AIM Clear Blog

Lee Odden’s Toprankblog

Bonus coverage:

Lee Odden interviews Tim Mayer

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Is Google Starting to Change Recruiting Methods?

Those of you who have read this blog for a long time know that I’ve been critical of Google VP of People, Laszlo Bock, due to lack of execution in the past. Things like placing an ad in a magazine and forgetting to launch the microsite or worse ignoring employee referrals that were highly relevant frustrating employees and creating brand damage externally.

Google held an event with several senior executives last night in Chicago. Eric Olson told me about the event, I recently spent a fun day serving as a volunteer website judge with Eric at the annual FBLA-PBL convention – you can read those details here.

I was told by one source that they wish to personalize the recruiting process more and make it less about numbers, keywords and passive candidate recruiting and more about soft skills, knowledge and passion. Time will tell if they succeed in this attempt at change but even stating this shows that they are listening to numerous types of stakeholder feedback and innovating from that. It’s a positive sign. So I have to acknowledge these communicated goals as they suggest that change is a priority.

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NRA Show Danny Meyer of Union Square Cafe NYC on Enlightened Hospitality

During my time in the New York City area, few things outside the financial services industry affected me more than the restaurants. Of those, few bring back fonder memories than my time in NYC than the Union Square Cafe and the restaurants that followed. These include the Grammercy Tavern, Eleven Madison Park, Blue Smoke & Jazz Standard, Shake Shack, The Modern and Hudson Yards Catering. The newsletter they send, a blog in paper form before there were blogs play a special role in building that bond.

What follows are the raw notes of Danny Meyer’s speech at the National Restaurant Association in Chicago on May 19, 2007. There are amazing insights in his speech and new book, Setting the Table, in regards to separating the concepts of service and hospitality, recruiting and how to life to it’s fullest. All lessons that can be applied to web 2.0 or any business in need of refined and high performance culture. Please note that the notes are raw and from his voice:

He let everyone know that it was his first time speaking at an NRA show. However, he attended the 1985 NRA convention. I wanted to learn about a POS system. We got a big presentation on it. I gathered the courage to ask a question. Is it really feasible to give a rolled thermal check instead of a proper check? If you give them good food at a fair price you can give them a check on toilet paper and they will come back someone chimed in.

Something dawned on me about five years ago. We focus on mistakes more than what is going right. My grandmother was proud of her garden. She taught me to garden at the age of 6. Ignore the weeds water the flowers. It dawned on me many years later that is what we should do in real life. A lot of things were going right.

Opening my restaurant was a passion. The strongest business decision I ever made was to fire myself as chef. In a city that has 22,000 restaurants, we have 6 in the top 42 Zagat Favorite Restaurants. People who are highly institutive make poor analysts. I do things that are intuitive. I employ over 1,500 now.

What does it mean to be my favorite (restaurant)? When you put those words in front of anything it is the highest compliment that can be paid. If I could figure out the secret sauce, Id have something. Location has ceased to be a critical fashion. The other 95% of the people say its’ service and not location, location, location. We needed a service economy. The car rental company didn’t have the convertible you wanted, the bank didn’t do what you wanted, etc. The Internet changed the rules. If you wanted to rise to the level of my favorite, you did if via performance. Performance used to be the thing that did it for you. I’ve always made a practice of asking why. You guys make the best roast chicken, you seat us on time, etc. We stopped hearing that when people started using the Internet. If you wanted to set yourself apart you could do things to differentiate, but replication happens much sooner now. Performance is a lot like air conditioning. Nobody has ever walked into the Grammercy Tavern and said this is great air conditioning, but if it doesn’t work, they don’t come back. Performance is now a lose proposition, it is not a win proposition. Nobody defined how hospitality is different than service. Did the waiter clear the table timely? Hospitality defines how you make someone feel. You have made them feel like you are on your side. Hospitality only occurs as we see it. Service is the technical delivery of product. You can write a manual to define the service and we have a different manual for hospitality. If you do something, do it consistently. Hospitality is not a monologue it’s a dialogue. The preposition for is involved in hospitality and the preposition to is there when you do something to somebody. It takes certain technical skills to open up a bottle of wine. We had been focusing 49% of skills training for technical skills. We spent the other 51% hiring for hospitality.

Hospitality IQ is the companies which are successful are the most successful in hiring the right hospitality. We need to hire people who derive pleasure from giving pleasure. What occurred to me is that you can’t teach it.

Kind, Intelligent and Curious, a high work ethic and integrity. These people were people with a high degree of empathy. Integrity is more than honesty. It is the judgment to do the right thing. More often than not they are life choices. Talked about leadership and the relationship to being a captain on a team. You get to be in a business of setting rules. Every single organization in the world have the exact same five stakeholders – customers, investors, community, employees and suppliers. We created a virtuous cycle of events. But if you believe in virtuous cycles, you can make more money by putting ourselves first, employees trust and put investors last. If I could raise my Hospitality IQ when hiring we’d be better. We put our community and suppliers ahead of investors to. Why would we have a community investment department? Why not help fix the park across the street. A rising tide lifts all boats. You might succeed at that. You can invest in the tide. Do your competitors go up with you? The niche of BBQ goes with the tide. Table is another example. We needed to create a new tide. We have been working to build community. In the same way that a championship horse is born with the DNA, it still needs to be trained. Make sure your staff needs to have the heart muscle worked hard. Birds of a feather flock together. The staff wants other people to work with that have a high hospitality quotient. People who have the same emotional need to learn pleasure. If you teach me more than the next guy, I’ll stay here. The biggest thing, please listen to my aspirations. We always want people to be part of a new opening of a new restaurant.

49% of a swans body mass is below water, 51% of the swan is above water doing the graceful stuff. My favorite chapter is the road to success is paved with mistakes well traveled. Waves are like mistakes, there is another one just behind it. My biggest mistake was back in 2002 and I found it hard to find the type of people. It took 35 minutes to get a drink on opening night at Blue Smoke. When I learned the swan theory, I never knew. Eye contact, a mile a hug and some pretty darn good food.

Question: Questions about putting staff ahead of customer.

What I’m saying is exactly that. If you have the best recipe, it’s not good if you don’t have good ingredients. Our hospitality will never rise to a higher level. The two things I look for in any business are focused on their work and enjoying each others company, I know it will work.

Question: When you were hiring for HQ, how do you train your managers.

Since you derive pleasure for making people for feeling comfortable, you can be blind to it. Have others help you. The prospect drops out that can be frustrating. I’ll ask someone, “Tell me how you used heart in your last job.” We tell people there are the skills that matter for you.

Question: Can you talk about the importance of the quarterly newsletter?

Listening is as important as expression. The fact that you think it’s quarterly when it’s twice a year is a testament to its’ effectiveness.

End.

It was a pleasure to listen to Danny speak. I’m glad I took the time to listen and learn from his wisdom about life and hospitality.

UPDATE: He had a book signing to go to at 2PM. At 4:45PM, I still saw him standing there with a line of people with books. Nothing short of amazing!

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Facebook Spamming Your Identity To Drive Their Traffic

The other day I was highly surprised to learn that my Facebook profile was showing up in the top 10 for Google when you Google my name. In my opinion, turning on a feature like this without informing your users of the change to drive traffic using users’ identity to their social network via search engines is rather sleazy. After looking through their 89 zillion privacy options, I could not find a way to do it without excluding current community users which I did not want to do. This was their response to my question on how to do want I wanted.

Hi David,

I’m afraid there is currently no way to prevent your Facebook
account from appearing in a Google search. However, please
keep in mind that only users that are currently able to view
your profile will be able to view your listing in a Google search.
If you have any further questions, please feel free to let me
know.

Thanks for contacting Facebook

Let’s ignore the factual inaccuracies of that statement and just say that Facebook clearly doesn’t get it here. Or purposely chooses not to. I do want everyone who sees Facebook as a valuable tool and who has signed up to be able to search on me and find me. What I don’t want is for people outside this community, who often have misperceptions about these communities to see it when they do a search on me in Google or another search engine. What I don’t get is why it’s not already possible within the confines of the 89 zillion privacy options Facebook already has:

So Facebook, please give this user (and the thousands of others like me) what they want. Immediately add a noindex option for my profile so that community users can fully see and search my profile when inside the community while not allowing outside search engines to index it. I look forward to your prompt action and resolution of this request. Thanks.

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Google Meets The Axis of Evil Comedy

Last week, I heard a comedian named Ahmed Ahmed, who is touring on the “Axis of Evil Comedy Tour”, via a radio interview in which he was asked what it was like having the same first and last name. Much to my surprise, he started talking about how a guy on the FBI’s most wanted list – Ahmed Mohanned Hamed Ali – shows up right next to his when you type – Ahmed Ahmed – into Google…notice the first and second entries in the first of the two photos below. Ahmed has a point when he states that when typing in Ahmed Ahmed twice he doesn’t find the result relevant as I don’t either. But the oddity of this doesn’t stop here…

At present if one types simply – Ahmed – into Google, Ahmed Mohanned Hamed Ali does not show up at all in the top ten results! Even more bizarre is that there are other Ahmed’s that show up prior to him Abdullah Ahmed Abdullah (page 4) and Sheikh Ahmed Salim Swedan (page 6).

So I’d like to ask Matt Cutts and Adam Lasnik, search evangelists at Google, just why does Ahmed Mohanned Hamed Ali show up for a search for Ahmed Ahmed and not Ahmed?


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Google Disasterous with the Letter D

Apparently Google has considerable trouble in regards to the letter D.

First the Dmarc founders left Google.

Now http://www.dodgeball.com/ (dead link 11/2010) founders, Dens Crowley and Alex Rainert (please drop me a note if you read this guys), not only have left Google but they posed for a thumbs down photo that they have posted on Flickr, a Yahoo! property. The photo already has over 26,000 views and appears to have a viral element based on the view count growth, the interesting comments on the Flickr photo and a lot of blogosphere reaction. I’m trying to imagine how frustrated someone must be to post of photo of this nature, announce new project associations and state that they are throwing a party “to celebrate our escape”.

Putting my investment management hat on, I’d like for independent analysts to be allowed on the earning call this Thursday. If allowed to do so, I’d like to ask the following question, “Why is Google having such a hard time with HR and staffing issues, whether it is regarding hiring new employees, retaining pre-IPO employees (see podcast) or integrating acquisitions? Has Laszlo Bock’s background proven not to be the right style of leadership and is it time for a change?” The “all big companies are always ineffective” is a major cop out as there are big companies that are admired and in fact some cases adored.

Ideas on what to do with Dodgeball are everywhere you look. The comments on the Flickr photo are fascinating to read. P.S. When searching for these entries on Google Blog Search I found considerable splog/spam (MFA Made for Adsense) sites – Google should work to solve that issue.

http://spudswebnews.blogspot.com/2007/04/did-dodgeball-even-have-chance.html – Dodgeball Founder Departure – April, 2007 post – Dead link November, 2013

http://www.blogator.com/g/2833510 (dead post 11/2010)

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http://www.electrolicious.com/archives/2007/04/did_twitter_kill_it.html (dead post 11/2010)

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http://www.yugatech.com/blog/gooooogle/google-bought-and-killed-dodgeball/ Dodgeball Founder Departure – April, 2007 post – dead link 12 /2013

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http://mcmanus.typepad.com/grind/2007/04/two_dodgeball_f.html (dead link 11/2010)

“http://topicstop.blogspot.com/2007/04/google-alert-google_1007.html (dead link 11/2010)

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“http://ipfreaks.com/dreamscene/?p=2258” (dead post 11/2010)

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“http://www.tmesolutions.co.uk/web_design_kent/Marketing+News/2007-04-16/Google+dumped+by+Dodgeball+founders/3800849030” (dead link 11/2010)

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http://yummy.vermontconnect.com/cool/dodgeball-founders-leave-google-and-that-leaves-dodgeball-probably-dead/ (dead link 11/2010)

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http://google.blogoscoped.cn/?p=417 Dodgeball Founder Departure – April, 2007 post – Dead link November, 2013

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http://www.spiceee.com/pensaletes/2007/04/16/dodgeball-founder-quits-google-will-google-kill-the-serviceDodgeball Founder Departure – April, 2007 post – Dead post November, 2013

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http://www.teknolife.com/tech-news/disgruntled-dodgeball-founders-leave-google-infoworld/ post removed

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http://averageiq.org/dodgeball-founders-google.html – Dodgeball Founder Departure – April, 2007 post – dead link November, 2013

http://averageiq.org/dodgeball-founders-google.html – Dodgeball Founder Departure – April, 2007 post – dead link November, 2013

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EDIT: November 25th, 2012 – all of the URLs below are no longer active on the web, I’m removing them active link status:

http://youngmanhattanite.com/2007/04/ym-exclusive-dodgeball-founder-leaves.html
http://www.hypersuper.com/article/google-dodgeball-founder-quits-google-will-google-kill-the-service–610415
http://www.wayneporter.com/2007/04/16/dodgeball-knocked-out-by-twitter-google-snacks-on-dclk-is-twitter-next/
http://cellop.com/news/?p=2621
http://www.vecosys.com/2007/04/16/google-google-going-gone/
http://www.kpsforum.com/rss-news/10998-dodgeball-founders-leave-google.html
http://internet.webexpresspro.com/internet-news/disgruntled-dodgeball-founders-leave-google-infoworld
http://www.fixmood.com/dodgeball-founders-crowley-rainert-quit-google-in-frustration/2007/04/16/
http://techfold.com/2007/04/16/exodus-from-dodgeball-googles-growth-working-against-innovation/
http://www.infobong.com/wordpress/2007/04/16/linkdump-for-20070416/
http://pcniche.info/index.php/disgruntled-dodgeball-founders-leave-google/
http://indianinside.info/blog/2007/04/17/dodgeball-founders-quit-google/
http://socialnetworking.knowhow-now.com/blog/2007/04/16/disgruntled-dodgeball-founders-leave-google/
http://www.supermogul.com/2007/04/dodgeball_founders_dodge_veste.php
http://googlified.com/2007dodgeball-founders-leaving-google/
http://www.personalbee.com/227/12457964
http://dodgeball.sport-blog.biz/8626/dodgeball-founders-stop-playing/
http://mobiko.blogs.com/mutant/2007/04/dodgeball_found.html
http://coloradostartups.com/2007/04/16/overheard-at-the-googleplex/
http://ecpm.typepad.com/clickety_clack/2007/04/roundup_tellme_.html
http://www.vidfreeblog.com/2007/04/17/startup-meme-%C2%BB-dodgeball-founders-quit/
http://www.unofficialseoblog.com/2007/04/17/dodgeball-founders-quit-google/

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Sociable 2.0 Plugin Release Interview: Peter Harkins

Please bookmark as “Sociable 2.0 Interview” – Thanks!

I first met Peter Harkins in person at Barcamp Chicago in the Summer of 2006. As I’ve gotten to know him, he knows far more than just coding, as he appreciates and participates constructively in conversations about business strategy and monetization. It’s a winning combination.

The response has been incredible to the Sociable plugin, so you’ve been slammed with inquiries…

Peter: I’ve gotten dozens of mails about Sociable in the last week, from sites wanting to be included, users testing it out in unusual situations and last-minute feature requests. I’ve promised to get 2.0 out by Midnight February 1, so it’s been a race to the wire to get in new features.

Peter: I’ve added 26 sites at last count in this version. Just this morning a Hungarian programmer sent me at least a few more, so I may have as many as 60 sites in the next version.

You’ve add new language translations with this version, that is exciting…

Peter: Yes. It looks like this version will have support for Spanish, Czech, Italian, German and French with more to come. Before 2.0, interested users were just picking it up, translating it, and offering it for download on their blogs. It was a bit frustrating to track bug fixes between different branches of Sociable. Now we’ll have a unified project to share resources and drive development faster, I want to have releases at least every other month in 2007.

You keep the installation and interface pretty simple…

Peter: Deliberately, so, yes. As a programmer, it’s really easy to think of the UI as “that last bit I have to add so people can use my beautiful code” instead of what it truly is: the most important part of the application. So I spent a lot of time making sure that you can install Sociable just by unzipping and uploading it, rather than try to provide complicated install instructions. I spent time on a feature most people never see: when you install Sociable, it checks a manifest of files to make sure it was uploaded right, and it tells you what files go where if it’s not perfect. It provides help right when you need it most, and plainly enough that you understand it.

Peter: The drag-and-drop in the admin interface is just a delight to use, and deliberately so. I want blog owners to feel safe playing around with the different options to see what works on their site. So I’ve spent most of my time on making the UI really nice as well as fixing up the insides.

So you also reprogrammed the internals of the Sociable application for future development and expansion beyond WordPress?

Peter: I want to start porting Sociable over to work on other blog engines like TypePad, Movable Type, Mephisto, and more. So I’ve cleaned up the internals of 2.0, laying the groundwork for 2.1 or 2.2 to support more engines. It’s also going to start doing a little stat reporting when it checks for updates. I know there are roughly 10,000 blogs out there using it, but I’d like to know more exactly and maybe cross-reference to traffic rating services to find out what kind of positive effect it has.

You have an alert system for updating?

Peter: Yes, Sociable checks for new versions when folks view the admin console and notifies the blog owner to go download it. Without it there’d still be people using Sociable 1.2 in five years, hopefully with it everyone will be upgraded in a month or two.

In the past you mentioned that there are three different types of users of Sociable…

Peter: First up, there’s beginning bloggers. They’ve just started a blog, and they’ve got stars in their eyes of being the next BoingBoing or something. Sociable is a tool they’ll use to get the word out about their new blogs, and I’m really glad to help out. As much trouble as some have had spelling “Sociable”, it’s been most rewarding to talk to them because they’re new to blogging and are so happy to be able to easily drop in Sociable.

Peter: Then there are the established bloggers. They’ve got an audience and they want to start leveraging it. Sociable makes it easy for their audience to start getting the word out and growing the blog. I get most of my feature requests from this group, and they’re the people who send me the code to add their favorite bookmarking site.

Peter: I get a lot of links from the SEO crowd, who really put the word out about Sociable. They’ve found Sociable to be a useful tool, so they turn around and install it for their clients. Oddly they’re group I hear the least from, they almost never mail me. But they’ll be the most unusual mails sometimes.

So how are the SEO emails unusual?

Peter: I’ve gotten a really bizarre feature requests like – “You should make Sociable automatically submit each blog post to every bookmarking site! And then vote it up!” – or other crazy schemes! It’s frustrating, Sociable is a tool to help blog owners by reminding readers to bookmark good content. “Sociable should make other blogs using Sociable link to mine with the link text I fill in!” Ugh! I should mention that this is a tiny minority of the SEO folks, I’ve only gotten a half-dozen “Help me spam!” mails.

Sounds like we could monetize a Sociable SEO Pro version together?

Peter: There are definitely a few customers waiting, but I’ve got plenty of other projects ahead of it.

Like what?

Peter: I just recently launched NearbyGamers, a social site for tabletop gamers to find other folks to play card, board, and role-playing games with. It’s been a real blast, but my to do list is as long as my arm so it’s eating up my free time. And I’ve been trying to keep updating my own blog with web coding tips but it’s easy to slip out of the habit.

Sociable has created great networking for you. What are some of the better stories?

Peter: I ended up doing CrunchBoard for TechCrunch because I met a guy via a guy via a guy who used Sociable, and that was a real fun project.

What are some of the underused or misunderstood features of the tool?

Peter: One minor frustration has been writing CSS for Sociable that can deal with all the odd things different blog themes do. I’ve had dozens of people mail me asking (sometimes quite forcefully) why Sociable doesn’t look right on their blog, and so far none have thought it’s their own site doing it.

What else should the people know about Peter Harkins?

Peter: You should never ask him to sing anything…

Good luck with the release Peter!