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Best Blog Post of 2006 (non-search engine related)

On October 9th, I wrote this about Kathy Sierra’s “Knocking the Exuberance Out of Employees”.

It’s a great post and it relates to a lot of problems in the business world in terms of having innovative customer service. Let’s hope her post prompted some people to realize that operating in this manner is a mistake.

Congrats!

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Andy McKee Featured on Youtube Front Page!

I first met Andy McKee at an acoustic music festival in Kansas in 2003. He is among several awesome fingerstyle guitar players including Tommy Emmanuel (see my Tommy Emmanuel interview), Neil Jacobs, Brian Henke, Peppino D’Agostino and others that don’t get mass media exposure. For several years these great players have labored with little or no media love. Yet when they play – some people will drive hundreds of miles to witness the art. It is a strange contradiction indeed.

One of Andy’s videos “Drifting” made it onto the front page of Youtube this week and has now received over 700,000 views! While it’s great that this occurred, it’s a sad reminder of a broken music industry that categorizes people much the same limiting way online recruiting does, not being seen by all of the people who might be interested in the competencies and skill set that a person offers! It’s great when you start to see these barriers and limiting beliefs starting to be broken, hopefully 2007 will be the year we see this happen in not only music, but also recruiting as well. If you like this video be sure to check out his remake of Toto’s “Africa”.

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An Example of the World’s Data Crisis

The World Trade Center had one zip code, 10048. Five years later after their destruction, mail of all kinds arrives there daily! It’s an all too sad and vivid reminder of the crisis in our society with businesses not putting priority on cleaning data. This happens every day with catalogs sent to people who have moved or are now deceased.

In this case it’s inexcusable because it’s all one zip code that would be easy to surpress: 10048.

Whether it’s mail, e-mail, web pages, web 2.0 social networks and/or social media, the value creation foundation starts with data integrity. To build the superior ideas of the future, this area will play a pivotal role. Unfortunately, all too many people do not properly value data integrity or value not been blessed enough to be immersed in a culture who is obsessed with it as I have been in the past.

Consider whether you have a good enterprise data strategy before you launch your next project!   

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An Indeed.com Alternative

Getthejob.com is a new job aggregator that differentiates itself from indeed.com in that it doesn’t pick up  postings from headhunters, third party recruiters or too-good-to-be-true scam jobs. They claim that 70% of the postings can’t be found on commercial job boards. They do have Ladders affiliate ads however, so the option is still there, it’s just in a less spammy format on an ad on the side. I like this and it’s potential. What it lacks in comparison to Indeed is the freshness date of the listing, this is a major oversight that, once rectified, would make it a superior product.

What I’m not certain about:

– Mr. Amato states, “Most employers don’t post ALL of their openings on traditional job sites because it would be cost prohibitive, but they do post them to their own corporate career center, which costs nothing, we help jobseekers find these hidden jobs.” This is not 100% true – for some reason many employers do not post all open jobs, choosing to keep senior jobs private and undisclosed. This is most unfortunate as many qualified and passionate seekers are not enabled to be looked at and more employers need to look at becoming fully transparent.

– How does one know that these companies actually utilize posted resumes and not primarily from recruiters?

– Mr. Fulton then states, “This allows jobseekers to read the entire job description and apply for the job using the companies preferred application method. It is believed that resumes passed directly through a company career site are more visible than those transmitted through a third-party site.” Based on what?

– Not having a searchable resume database is interesting, but it’s very time consuming to fill out things with an uncertain outcome.

Overall, I appreciate Bob Etheridge for calling me and informing me about the service, with a few tweaks, I could see it becoming a strong player in the marketplace.

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Another Established Personalized Service Put to Rest by Macy’s

Marshall Field’s was slaughtered, now Macy’s killed the personalized stationary in the store too. It’s interesting how much this relates to recruiting.  

Personal stationery makes you feel like you’ve arrived. For the person on the receiving end, opening the envelope is like opening a gift.

The ladies of the Personalized Stationery Team were like fairy godmothers. They knew their products, their manners and what was appropriate for every occasion. They helped customers create a first impression that made a statement before the recipient read a single word.

It could easily take hours to choose stationery, which is nothing when you consider it can take years to use it up. A few weeks after placing an order, the stationery arrived in the mail, appropriately. Inside the cardboard mailing boxes were the stationery boxes themselves, sturdy, tasteful yet fancy. The stationery fit perfectly inside its box. The paper was bundled with a sealed paper ring, the envelopes underneath neatly stacked like folded laundry.

It then goes on to say:

The online stationery shopping experience promises the full dose of isolation and frustration. There we’ll be, staring at the computer screen, clicking down endless selections of paper, trying to discern on a flickering screen the true texture and weight of paper, wondering what color it will it be in real life. No one will be there to suggest the perfect color of ink, or a squiggle or flourish or icon that will turn mere paper and ink into a personal trademark.

Sounds to me like an exact replica of what is happening in online recruiting, a working process has been replaced with and isolating and frustrating process that doesn’t bring true thought leaders into leadership roles. What is the quality of the paper and sentence structure – who is this person? We need to put the most talented hiring managers back into the final selection of sourced resumes before recruiters call.