Category: Mobile / Cell / LBS / SMS

Mobile / Cell / LBS / SMS

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CTIA Mobile Search Panel

I will not have a blog entry on this panel. With 6 participants of various backgrounds – it wasn’t focused. The sound was also terrible. There was little flow to the conversation.  The session was obviously frustrating to the audience as half of them left before it was over.  

There was a minimum of three panels merged into one here – white label mobile search, LBS in conjunction mobile search and voice with mobile search. My view is that CTIA doesn’t fully appreciate the importance of mobile search yet and that the mobile search discussions during the Billboard event on Monday were of superior quality.

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The Great Debate: Content Versus Distribution – CTIA MEL 2007

Moderator: Tom Wheeler, Managing Director, Core Capital Partners (extremely well prepared moderator – great job Tom)

Business Speaker: Jim Ryan, VP, Consumer Data Products, ATT (Cingular)

Business Speaker: Larry Shapiro, EVP Business Development, Operations, Walt Disney Internet Group

This is an amazing panel – the session is way too fast paced to blog well enough to be worthy of it’s immense quality. I think I have good audio (thank you to the kind and fine people at Roland for providing me a review copy of the Edirol R-09 last week for usage at this conference) Speaking of audio has anyone found a Youtube type service for audio serving other than yousendit or putting it on a peer to peer network? I’ll try to contact you with it if you leave me comment with a valid email address. An audience poll of this session showed 70% of the people thought there was a role for an aggregator in the process (note – an earlier poll showed the audience to be about 30% carrier folks).

ctiawireless2007 Billboard Mobile Entertainment Live 2007

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Leaving for CTIA Wireless 2007

I’m interested in meeting anyone and everyone in the mobile search industry to learn about what you are up to!!! Drop me a line if you are going.

I’m still seeking a pass +1 for the LG Foo Fighters party on Tuesday.

Lastly, I’m interested in speaking with anyone who can provide me a cell phone that will actually work reliably with my Tmobile cell phone service in my current residence. You are a very special person I’ve been seeking to meet for quite some time!

nonofficial tag (why isn’t there and official tag?): citawireless2007 Orlando

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Mobile Advertising Network

Mobile Ad Network, it’s interesting to see the hyper competitiveness of this keyword term as it implies a push marketing channel instead of a pull channel such as mobile search. We’ve trained consumers to search for a decade now, why would they want to regress to push models instead of using true mobile search? They have been trained to pull and will eventually demand the same mobile search experience on mobile devices. Hence, while Mobile Ad Network may be a popular term today, it likely will be replaced in the future with keyword terms based on derivatives of mobile search.

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Online Publishers Association Releases Web Report

The Online Publishers Association released a report entitled “Going Mobile: An International Study of Content Use and Advertising on the Mobile Web“

Highlights Include:

  • Advertising works on the mobile Web — both in terms of receptivity and action.
  • Brands play a significant role in driving mobile Web activity.
  • People depend on the mobile Web for key content and are actively registering, personalizing and paying for content.
  • “While people often think of the mobile Web as the realm of ringtones and messaging, it is clearly a rich platform for quality content and marketing,” said OPA president Pam Horan. “Mobile content consumption is high and growing – in the year ahead, current users plan to spend more time with the mobile Web and new audiences will adopt the platform. Additionally, a large number of consumers are watching ads and acting on them. The OPA ‘Going Mobile’ study indicates that very real opportunities exist for marketers and publishers to take advantage of the mobile Internet.”

If you look through the report, please keep in mind the frame of online publishers as there are other sectors not discussed and to draw broader conclusions based on this subset could be a mistake!