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New York Times Article Andy Rubin Google Gadget Guru

I rarely see things like this anymore, but oh my what an amazingly well researched story by John Markoff about Andy Rubin at Google.

The article talks about the changing face of the smart phone market and you really get a feel for the history of Mr. Rubin. While the parts about Mr. Rubin’s doorbells and girlfriend dismissal methods are certainly interesting, I found the article to be lacking in one major area – his history of successfully monetizing any of the projects he has worked on in the past.

It is great reading about him as a person though and hope to see people expand on the overlooked area as time goes by.

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Is Google Planning a New Campus?

This job description seems to indicate the future acquisition of new land for more Googleplex locations….

1)  Responsible for overseeing all aspects of Google’s new building program in Northern California.

2) Experience in with campus development projects required.

Anyone have ideas where this might be located or have information about the plans?  Do tell.

    Director Real Estate and Workplace Services (HQ/NorCal) – Mountain View

This position is based in Mountain View, CA.

The Director of Real Estate and Workplace Services/HQ Properties, NorCal is responsible for the delivery of all aspects of real estate development, transaction management, project management and workplace services (office management) for all Google offices located in the Northern California. This position will liaise with company leadership to establish an overall strategic facilities plan and execute the plan within the framework of the global real estate plan, budget and service delivery methodology. This position reports directly to the Vice President of Real Estate and Workplace Services.

Responsibilities:

* Responsible for overseeing all aspects of Google’s new building program in Northern California.
* Responsible for all aspects of transaction management within the region; site selection and lease negotiation.
* Responsible for all design, tenant build outs, and facility management within the region.
* Responsible for the delivery of all workplace services within the region including building operations, reception and mail services and office management.
* Develop detailed operating budgets for each office within corporate performance metrics and manage each line of service within established budgets.
* Define goals and objectives for outsourced service providers and manage their performance against defined goals.
* Develop, implement and monitor regional strategic facility goals against corporate metrics established by the Vice President of Real Estate and Workplace Services.
* Educate and set reasonable expectations for company leadership, their management teams and all Googlers about the real estate process, schedule and costs.
* Develop and maintain strong alliances and effective communication channels at all levels within the region.
* Ensure continual process improvement of Real Estate and Workplace Services’ delivery model.
* Perform financial analysis of projects and prepare recommendations the management team.
* Generate real estate reports, executive presentations and business cases.
* Ensure regional service quality and client satisfaction.

Requirements:

* Bachelors’ degree from a mid to top tier school in related field (i.e. business, engineering etc.), MBA preferred.
* 10+ years corporate/commercial real estate.
* Experience in with campus development projects required.
* Experience in a high-tech, fast paced environment preferred.
* Strong interpersonal, communication and presentation skills.
* Innovated, critical thinker.
* Demonstrate the ability to think strategically.
* Demonstrate ability to prioritize multiple and changing initiatives.
* Detail oriented with strong analytical, organizational, interpersonal and negotiation skills.
* Strong customer service skills.

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FCF07 – The Role of Mobile Search in Social Computing

Presenter: Charles Golvin, Principal Analyst, Forrester Research

I didn’t get around to posting this last week, these are some high points of Charles’ all too short talk:

Mobile data adoption is growing, but skews young. Many people still have not been exposed to mobile ads.

They don’t trust SMS ads. They also don’t want to pay for something in lieu of advertising. In the current state this creates contradictions.

The most interesting thing he said in his talk was when he showed Google mobile search and then stated, “I think Google imitated Yahoo! in this regard”.

Offline visual codes are powerful mechanisms for simplifying mobile call-to-action. (I’d expand this to state that it will become powerful for creating an effective multi-channel strategy as many people are too focused on mobile alone.)

Mobile should eventually be abbreviated, transactional, measurable and integrated with physical world.

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SMXLOMO 2007 – Search Marketing on Maps

Moderator:
Chris Sherman, Executive Editor, Search Engine Land

Marketing Speakers:
Alex Porter, Vice President, Location3 Media
Alan Beiagi, Director and GM, Mapquest
Michael T. Jones, Ciheif Technologist, Googl eEarth, Maps and Local

Alex Porter, Vice President, Location3 Media

Offshore Data Entry >>>Axciom, Infousa, Amacai >>>Search Engines Directories, IYPS, etc

How to incorporate into marketing? Directly submit to each engine for a free basic listing it results in an enhanced map listing.

ROI measurement:
Utilize call tracking
Employ trackable URL and coupons

Alan Beiagi, Director and GM, Mapquest

The next wave of Internet user growth will come from mobile and offline usage.

Creating experiences – friend is in Denver, you decide to get a ticket to tonight’s playoff tiebreaker. Only 15% of 233M cell owners use data services. 85% of the market to go!

Search for your destination, get directions, find parking, watch video of player interview, etc.

Is this reality? All of this is already possible but you have to reach 30 different web sites. Mapquest.

Michael Jones, Google

Showed maps, API and other ideas, visit Google Maps Mania – talk about an example he asked to stay in the circle.

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SMXLOMO 2007 Day 1 – SMX Local and Mobile Denver Keynote

Michael T Jones, Chief Technologist, Google Earth, Google Maps and Google Local Search

What and Why? Ask yourself during the conference – “Is this the right problem to solve?”

Understanding the Competition
Discreet (Privacy)
Courteous (Did you mean?)
Empathetic
Multi-lingual (Translation)
Quick Spirited (Transactional)

Concierges must know their
Hotel (Hyper Local)
City (Local)
Country (National to Global)
Colleagues (Universal Search)

In a world where the present is everything, concierges must “get a feel” for clients and their needs without fail and in a very short lapse of time.

I *REALLY* liked Michael’s concierge analogy because it showed the ideal future state with optimal characteristics.

Users might type a question…
Web page of local results

Users might ask a question
Sequence of spoken local results

Expanding definition of Local Data
Traditional –
YP business listings
Public resources
City and restaurant guides
Map-related data

Emerging Local data
User reviews
Business self listings
Neighborhood definitions
Local weather forecast
Local traffic status

Books mentioning Denver, Colorado

This 1863 GPO book sentence is a local search result

Google Geo Mission

“To geographically organize the world’s information and make it universally accessible and useful.”

Showed some Google Earth then said – context at a planetary scale…and beyond interplanetary and galactic.

Ohio State Highway Patrol (OSHP) Google Earth Fatal Crashes – showed maps.

Election results in France

How do you connect the last mile?
Web browser > map

Pages intersect with Map/Globe
KML Geosearch attribution – attribution is not linking!!!!

Users are the Local Experts.

SMXLOMO

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Will You Attend SMX Local & Mobile Denver Next Week

I’ll be attending the first ever SMX Local & Mobile conference next week in Denver!!! Chris Sherman, who talks about why he is excited about the event in this post, and Greg Sterling have both put in a tremendous amount of work into researching and programming this highly unique and special event.

You may view the full agenda and you may still register for the event.

I arrive at Noon on Sunday (where is the Sunday pre-conference meetup – The Hyatt?) and hope to meet with as many attendees as possible before and during the event as I look forward to learning about people and seeing the demos in this soon to be revolutionary space.

See you in Denver! I’ll also have room for one or two on the way back to the airport as I’m renting a car while there.