Posted on Leave a comment

San Francisco Bay Area Rapid Transit Commission Increases Nightly and Weekend Service in 2008

I’m planning an upcoming trip to San Francisco and I was startled by the massive difference in both service level and tone between BART and the CTA. As you likely know, the CTA here in Chicago is threatening major service cuts and fare increases($1.75 to $2.25 with transit card):

Due to insufficient state funding, the CTA will be forced to raise fares and eliminate service on January 20, 2008.

The CTA will eliminate 81 of its 154 bus routes; lay off more than 2,400 employees; and raise fares to record levels. In addition, with more than 700 fewer buses operating due to the bus route eliminations, the CTA will close three of its eight garages. Service on the remaining routes will be provided by other locations.

The CTA is fighting for funding to avoid these cuts. Contact your state legislators and tell them how important mass transit is to you. Go to SaveChicagolandTransit.com (UPDATE -site is  offline 7/2009) for more information.

Meanwhile, San Francisco Bay Area Rapid Transit Commission (BART) is scheduling a 33% increase in service while increasing fares a nominal amount (about 5%):

“Just as everyone is winding down with their holiday gift giving, we’re going to deliver our customers a goody bag of great service,” BART Board President Lynette Sweet said. “We hope our plans for richer service will put a big smile on the faces of all our 360,000 weekday riders.”

Starting January 1, 2008, BART riders will see enhanced service including:

  • More trains, more often after 7 p.m. Monday-Saturday & all the time Sunday
  • Double the trains to most stations on the San Francisco International Airport (SFO)/Millbrae extension
  • Faster commutes times and direct service from Millbrae to downtown San Francisco
  • Earlier start time for train service to SFO

33% SERVICE INCREASE MEANS MORE TRAINS, MORE OFTEN
The new schedule change will mean more frequent service after 7 p.m. Monday through Saturday and all the time on Sunday. During this time period trains will run every 15 minutes instead of every 20 minutes.

“That’s a 33% increase in service,” BART General Manager Dorothy Dugger said. “We’re extremely excited to be able to offer the same frequency of service at night that our customers currently enjoy during the day. This will be a boon for drivers who are becoming increasingly frustrated with nighttime and weekend traffic jams. We have plenty of parking during this time, giving people a greater incentive to avoid the traffic tie ups, save the environment, jump on BART and enjoy a hassle-free ride.”

FASTER, MORE FREQUENT SERVICE ON SFO AND MILLBRAE LINES
Starting January 1, the popular Pittsburg/Bay Point (Yellow) line will begin serving SFO at all times while the Richmond (Red) line will go directly into Millbrae Station starting January 2 (January 1, BART will run on a Sunday schedule). This means that commuters going from Millbrae to downtown San Francisco will see a six-minute (16%) drop in their travel time.

Which region is truly more green? Which region is more focused on quality of life? It’s amazing how two similar web sites in terms of function can send such massively different messages, isn’t it?

Posted on 8 Comments

Tmobile Coverage Map Presently Inaccurate in Chicago

I presently can not get a good signal at my residence, yet Tmobile is showing an inaccurate map my area saying the coverage is the best they have. Well let me tell you, I’ve missed calls where the phone has not rung at all in the past few weeks – that is not excellent coverage or 5 bar signal strength.

I’d like to see this problem fixed by Tmobile preferably (or the map updated) no later than December 28, 2007.

The address is near Chicago, IL 60657 (Roscoe and Sheffield)

Posted on Leave a comment

Microsoft Launches Mobile Advertising on MSN Mobile

Microsoft just announced the launch of mobile advertising on MSN Mobile.

I wish they would have given more details about the release instead of pointing us back to overly dated speeches on the mobile advertising subject. I would have expected to see more examples than just movie tickets.

Microsoft has the potential to lead this market with it’s array of assets if they are integrated in the right manner – see my post on Web 2.0 was NEVER a business strategy for business strategy ideas.

Maybe they will start a larger conversation on this subject once they see this post? We’ll see.

Posted on Leave a comment

SES Chicago 2007 – Driving Local Sales with Internet Yellow Pages and Search

Moderator:
Charles Laughlin, SVP & Program Director, The Kelsey Group
Nusiness Speakers:
Bruce Crair, President and Chief Operating Officer, Local.com
Scott Finholm, VP of Local Advertising Services, Marchex
Justin Sanger, Founder & President, LocalLaunch!
Tobias Dengel, Senior Vice President, Business Development, Website Pros, Inc.

Charles Knight from Alternative Search Engines also blogged this session

Websitepros, Tobias Dendel

255,000 customers/providers, 700 employees

It’s a mess to figure out how to position a small business online.

Do I spend money on radio, newspaper, whatever?

Even for a small business a web site is a critical factor in creating trust.

We don’t believe per action will be effective as it’s too complex.

Example, roofer in Indianapolis 15 unique calls and 15 qualified emails.

Local.com, Bruce Crair

1 million people advertising online, 18 million listings which shows the great opportunities still ahead.

Too many choices, the small business owner is confused. Even if they do understand the choices, the cost is hard. Then how do they create an ROI?

Most businesses don’t have websites, they need them to do the job. They need to figure out how to make the data accurate. All too often, it’s not.

Any business can do it. Just doing paid without organic is a waste of time.

Pay for placement, click bundles, pay per click, make sure you start with simple stuff first.

Locallaunch, Justin Sanger

150 people, thousands of orders per week.

We intended to create the SME (Small Medium Enterprises).

Innovation outpaces adoption.

The innovation is amazing and significant. The SMEs don’t feel this. These enterprises are not yet able to take advantages.

Destinations and inventory abound.

Yahoo! local and Google local  provide new experiences all the time. Vertical search plays nice together with geos. This is pretty complex.

Who is winning?

Yellowpages are winning due to directional relationships

Pure Plays

RH Donnelly is a sales company. Google and Yahoo! realize this and are partners.

Margin pressure is intense and unsustainable.

Marketplace trends

Sales Organizations are driving the experience for SMEs

Content aggregation is a strategically vital business strategy

SME aggregators strive to collect and store richer, vertical-specific local business content

IYP is an old heading. It is now simply local search

Pure sales organizations are selling at non-sustainable margin – this is a critical driver of consolidation or service pressure

PPC pricing pressure will further compound an already fragmented marketplace

Marchex, Scott Finholm

We are a local online advertising company and leading publisher of local content.

Advertisers of all sides, we work with sales forces to teach them how to sell search.

Sites:

SEM and SEO aren’t the same thing

A great site isn’t necessary..but a “good” site is…

Services:

Can’t automate creativity

All businesses are not created equal

Clicks and calls both matter

Sales:

Small businesses look to trusted, proven providers

Simple product = more sales

Posted on 2 Comments

SES Chicago 2007: Seth Godin Talks about Meatball Sundae

Seth’s talk was a more refined version of the teleconference he gave last month. I blogged that here. Three questions I want put out to the blogosphere for discussion are:

Should organizations be smaller like tree trunks instead of the traditional pyramids?

How can this change take place if most leaders don’t know it’s necessary and are not up to speed about what to do or how to do it even if they acknowledged the issue?

How will recruiting morph to put the generalist thought leaders in place to lead this change – perhaps those with competencies derived in other industries or through accelerated self learning?

Other coverage of Seth Godin’s Search Engine Strategies Chicago speech:

Meatball Sundaes and the Smelly Old Guard

Seth Godin Tells Marketers How to Avoid Meatball Sundaes

Posted on 5 Comments

SES Chicago 2007 – Bryan Eisenberg – Redefining the Customer Conversation

Bryan Eisenberg gave a great talk on the multitude of issues surrounding the challenges of successful customer conversions and conversation.

Marketing (r)Evolutions

Mass advertising on passive customers was what used to work.

People sleep while watching TV, hard to pay attention to advertising when sleeping.

Sleeping while surfing the Internet is not something that happens.

Godaddy.com Super Bowl XL TV commercials didn’t use the same model on the web site. Did Godaddy leave money on the table.

Money is better than traffic.

Apple had to give rebates due to word of mouth on iphone pricing.

Marketers still think customers are dogs.

But search puts the power of when and how in their hands (the sonsumer).

Overcoming sales friction – 85% of car purchases start online – you arrive knowing more than the salesman in many cases. Attack of the blogs – Consumers trust other consumers more than marketers. 54% resist, 56% avoid, 69% block ads – yet we still want to buy.

Customers will control the conversation. People have forgotten how to have relationships.

The web is a major influencer, a mere 26% of consumers were SATISFIED with the experience. They are missing the BASICS. Conversation rates are continuing to fall.

All new brands are based on the experience model. Invest in the customer experience.

We are obsessed with the how many, not the who. This needs to change.

Customers desire great and meaningful experiences.

SCENT, ads must think it has scent to be useful.

80% of traffic dies off within three clicks.

GEICO – connects the story…

Zafu – bras in launch video didn’t match website.

Usability – Frederick Winslow Taylor is the father.

We are all connected and customers will control the conversation. It involves persuasion architecture!!!

Traffic generation is about money. Don’t imitate your competitors. It’s the tiny pieces that matter. Focus on making your service better.

Posted on Leave a comment

Illinois Traffic Alert System Launches

I’m going to O’hare airport today to pick someone up, so as usual I check the Chicago area traffic page. I noticed something new in the upper right hand corner that stated IDOT free email alert system is available at http://www.iltrafficalert.com.

What you’ll find on that site is a rather revolutionary tool that allows you to set a custom alert for the expressway of your choice based on traffic speed. If the data is accurate this could be highly useful. Let’s say you normally leave to go somewhere at 6:45AM based on normal traffic. This tool apparently allows you to set up a 6:15AM alert if the road was moving below 20MPH so you could start your trip earlier. Sure this tool could still be more granular in both speed and in picking the exact section of road you want on that expressway but this trend towards a self-service, but a micro-controlled alert is nothing short of revolutionary compared to the traffic radio mass distribution model.

Chicago area commuters can now set up their own alerts here. I’d be interested in hearing about people’s usage stories and potential suggestions in the comment section, perhaps IDOT is listening. 🙂