Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Search Engine Marketing Speakers:
Neil Patel, Co-founder, ACS
Stephan Spencer, Founder and President, Netconcepts, LLC
Jonathan Hochman, Founder/President, JE Hochman & Associates LLC
Don Steele, Director of Digital Enterprise Marketing, Comedy Central
Neil Patel
Why Wikipedia?
Authority links
Traffic
Branding
Information
What not to do?
Link Building
Add Biased Information
Delete Accurate Information
Break Community Rules
SPAM
They spammed. Wikipedia – Elephant population triples example
Don’t be a dick – page on Wikipedia
Develop a reputation as an editor
– Add information first, links second
– Follow the notability rule
Add images
Use other wikis…
Jonathan Hochman – Jehochman on Wikipedia
Edited Search Engine Optimization article, then it got featured
Wikipedia article can outrank the front page.
Digg is great, but it’s
Wikipedia traffic is far larger than Digg traffic
Google ip address blocked. Wikiscanner can tell what networks edited what
Don Steele, Comedy Central
Traffic volume success in SEO make wikipedia a vital channel.
Our content is highly referenced and referred on Wikipedia and Comedy Central gets a lot of traffic.
What we don’t do…
We don’t change our brand perception.
Stephan Spencer, Netconcepts
Getting your edits to Stick
You need history and street credibility.
Incorporate content edits when adding a link. It makes it harder to revert your edit.
Getting Your Edits to Stick
Add your links within References rather than External Links.
Creating New Entries – Much harder.
Participate through the talk page.
AFD and speedy delete are bad.
Mainstream media articles are preferred
Friends Social Network
Internal politics, reversion wars, ego trips, indiscriminate removal of commercial content
SES San Jose Coverage Roundup – August 23, 2007…
Below is a roundup of all the coverage I was able to find throughout the day of the SES San Jose conference. This coverage is for the fourth day of SES, taking place on August 23, 2007. If I missed any, please add a comment below…….
I just wanted to say thank you to the panelists for this session (maybe they will see this :)) It was a very insightful and I cannot wait until I get my first 500 edits up *wink … where is the coffee! (just joking – but did learn a great deal.. thank you!)