Did-It Ditches Frog and Launches New Web Site

Kevin Lee casually mentioned that the Did-it frog has been retired during the post search session yesterday. Sure enough, the Did It web site no longer has the frog. I’m certain that certain SEO’s will want to pick that web site apart page by page.

I just went there expecting to finally experience some peace and quiet – no banjos, frog sounds, etc. No such luck, there is a wind noise now in place. I noticed this as I minimized the site then listened to some audio on another site and then spent 5 minutes trying to figure out what was wrong with my audio feed. Funny stuff.

Analysis: Alot of people will say this is a complete non-event. To me, that would be short sighted. I think it’s actually an important event in terms of the maturation of this industry and gentrification of it. While many people loved the frog, some were critical of it’s gimmicky nature. Whether you loved it or hated it, hopefully it’s on a keyword lily pad in the sky…