Congrats to LeBron James and the rest of the Cleveland Cavaliers team for becoming the 2007 NBA Eastern Conference Champions!
Few things I’ve ever seen on an online newspaper site have shown such a true respect and understanding of the radical change in the newspaper medium as the homepage of Cleveland.com did today. More and more people read only online. There it was in the middle of the page it said “Download today’s front page”(of the paper edition). Wow! I downloaded the pdf and it looked sweet.
I bet that pdf file becomes the De facto cube poster in every office in Cleveland on Monday. Cool Cleveland.
That pdf file is interesting for other reasons as well. It’s also a great branding and advertising tool in stealth form. Take a closer look at the pdf file again. It brands the Plain Dealer in the top left corner. It is also a sales piece. Look at the bottom left corner now. It has URLs to purchase both pictures from the game and a larger poster of the front page.
Now if only (URL no longer active) cleveland.com would remove the age, zip code and sex question on the entry pages like Cleveland’s Joel Cheesman wants. 90210 anyone?
