Jeremiah Owyang on Social Media at Ragan PR Conference

I arrived to the session late….

Corporate bloggers must have thick skin.

Community Manager – gather sources and send them away…they will come back.

How do I get all employees involved?

Community marketing allows engagement.

Responding to complaints:
– Engage the blogger – “we hear you”

Blogger relationships – treat them with respect and analyst.

Bloggers are egotistical.

I’m not in PR.

Prospects trust other customers than anything else. Embrace and use your current customers.

Let go, to gain more.

Do not over structure corporate blogs for product announcements.

Blogoshpere conversation benchmark tools are important. 
 
Rift between corporate communications and web – often exists.

You should educate people to overcome that rift. Social Media consultant.

Just do it . The tools will evolve.

Give to the community and they will give back. 

You need to trust and love your employers. IBM built it’s blogging policy with a Wiki.

Vivid examples given about how to use Myspace.

Wells Fargo has a blog, teaching credit. Useful content build trust.

 Links, activity, forum and stickyness.
 
C-level blogs can save time as the future meetings are framed.

Sun, says C-level leader is to communicate. 

“Social media is gray.”