Though the name Marshall Field’s survived 154 years, two major fires and one flood of it’s basement, those heartless people at Federated Department stores have already killed Marshall Field’s and it’s web site – a full day early! OK, for those of you not in Chicago, some “branding geniuses” thought changing the name of Marshall Field’s after 154 years to Macy’s was a good idea, but it’s isn’t, wasn’t and never will be. You can see the hatred in Chicago blogs. See the outpouring of emotion on this issue here and here and well you get the idea already.
Please join us to witness anger, tears and protest at 9AM Saturday in front of the Marshall Field’s State Street store!
[…] CHICAGO – You’ve seen me write about the Marshall Field’s name change in the past. I only have one thing to add at this time that should send a chill down your spine: I’ve learned that certain merchandise that was once carried by Kmart, yes Kmart, is now carried in the landmark Marshall Field’s store that is presently labeled Macy’s. […]