I’m finally catching up on my indexing of business cards. At ad:tech, there was a panel at lunch that was hosted by Avenue A | Razorfish. I’ve interacted with the company several times now and I like the organization because:
1) They truly seem to customize their solutions for each client and situation.
2) During this session, they gave vivid examples of how they gave pushback to clients when they suggest “me too” and group think ideas. This is taking the hard road in the best interest of the clients. This is a good thing.
3) Avenue A | Razorfish’s team appears to be focusing on cutting edge tools that can create value.
4) Instead of presenting a long series of slides during this ad:tech presentation they took questions the entire time. This shows command of subject, a lack of fear of the unknown and a desire to both focus on potential customer’s needs and learn about what people are currently thinking about out there.
There were 4 Avenue A | Razorfish people on this panel the above mentioned Michael Miller, Bruce Woolsey (Seattle), Marc Stephens (whom I seem to see almost everwhere) and Dave Friedman. Props to them for leading this type of interesting discussion. I look forward to my next interaction with them.