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SES Day 2- New Yahoo Search Marketing PPC Platform…

Marketing Focused

Managing Objectives

Multiple Segment Focused

Quality Thorough Technology & Rewards

Multiple pathing

Keywords are now “Targets”

Georegions ability – California (the example shown) has many regions

Automatic keyword/target suggestion tool

Alert ability for campaigns (got applause)

New term – Assists – giving credit to contributing keywords

John Slade then spoke…

Consumers will ignore advertising that is irrelevant

John is an architecture buff – people need to see what is relevant to them.

Advertiser with a high quality ad will perform better.

You will be rewarded for having a well targeted ad.

What will migration look like, and how can I get in? Measured upgrade – same ads will be served – then you can adjust.

What features will I have and when do they take effect?

The new features will begin at your upgrade time.

When will the new ranking model begin?

2007 Q1 (planned)

Can I still use my agency/tool provider.?

Yes.

Audience Questions:

Is day parting available?

You can customize your day time. Still being worked on. This is a 1.0 platform. That will be in a future release.

PPC, relevance, sounds like EPC?

Variables will be changing.

Will there be changes to the minimum bid?

No, not at this time.

Ad groups and structure?

Keyword bid can override an ad group.

Search in being used for other means other than shopping, we need to assist that.

Platform is global, multiple platforms. 

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