Moderated by Dave Friedman, president, Avenue A | Razorfish Central region
Denise Chudy, Google
Marc Stephens, Michael Miller, Bruce Woolsey – Avenue A | Razorfish
This session was awesome in that they just took questions from the get go and it was a confident and free flowing session with a lot of progressive thought and positive energy in the room!
Mark – Apple, Ipod, Itunes
Denise Chudy – Automotive – now Consumer Package Goods – General Motors is taking risks.
Michael Miller – Online properties of ATT – ATT/SBC – through Word of Mouth
Bruce Woolsey – New Media – Buzzmetrics – algorithms of data analysis – leveraging data of combinations Gatorade – Buddy TV – interactive – 125,000 friend on myspace from simpler. People are still cautious with banners.
Denise – Use Google Video
Michael – how to you measure the value of the something on myspace. Using myspace is a delicate balance.
Mark – It will continue to evolve.
Michael – Dremel – don’t try to replace fragmented discussions.
Bruce – Get over the fear. It’s done. More ways to engage with consumers!
Denise – build the niche audience. Movie studios are getting word out quickly.
Audience – How do I make fragmentation my friend?
Bruce – Mobile media. You don’t need to be yet. 18 months from now, it is going to be different. Do some test marketing with Mobile.
Audience – Where do you see marketing going?
Bruce – Evolution. People are in control. Do you really want to copy TV? (as it is dying).
Mark – Higher level of accountability points to the digital side leading it.
Michael – Percentage wise – are less than 5%
Audience – How do you see mobile marketing transforming and developing in the US?
Denise – Click to call – relevancy – short messages – testing it in Japan – Google Maps. When they are looking – not push.
Mark – Largest platform. Can’t blast things out. The industry needs to self-police this issue. Mobile is going to be powerful. Ad supported content.
Dave Friedman – Could there be ad supported content model for mobile?
Bruce – Video is going to be interesting. Advertainment. Branded applications. I can download running routes.
What disruptive technologies are getting ready to launch and create adoption?
Denise – API adoption in consumer brands.
Mark – Google Video and Youtube are game changers.
Michael – The existing forms are getting better and better.
Bruce – Advertising approaches where the consumer is in demand. Interactive video is the most powerful medium we’ve ever had to use. How does one chose that?