Congrat’s to Kyle MacDonald on getting his house for the One Red Paper Clip via trades! It’s an inspiring story that shows the power of blogs for both fun and creation of value.
What is interesting about his blog is that frequently, the Google ads displayed on his page are good examples of ads not being placed or monitored well. For example, two days after Kyle was awarded a house in Kipling, Alberta, ads for books for author Rudyard Kipling were still appearing on the site. The keyword “Kipling” only should have been dropped from the campaign immediately. Then today, “Saskatchewan dating” appeared on the site. This ad should be geotargeted and I should not be viewing it while surfing the net in Chicago.
As I become more familar with Adwords, it becomes obvious that there are tools Google is offering for micro-targeting that are not being fully utilized.