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Google’s Quality of Landing Page Changes – A Closer Look

Search Engine Roundtable is reporting increases in costs to some legitimate ecommerce web sites as part of Google’s campaign to squash Made for Adsense (MFA) sites. I applaud Google for moving to squash these sites as it is critical to the integrity of their business model and vital to removing splogs and other unwanted Internet creations based on the Made for Adsense site problem that are choking the internet with unnecessary or scraped content that all of us waste time viewing pages.

If you read the entry on the on the official Google Adwords blog, it clearly states to contact Adwords support if “you do see an increase in minimum bids and you feel that your landing page is providing a great user experience, please contact AdWords support and we’ll take a look.” It then provides a link that lays out the new guidelines.

Before people throw stones here, I would be quite interested in learning who has sent these e-mails in and what responses have been received back. I would be surprised if they weren’t taking this feedback seriously as this is not about legitimate sites, it’s about getting rid of the MFA sites to rebuild full trust and integrity in the system for advertisers. I think part of the Michigan announcement is an acknowledgment that a higher level of service and interaction may be required to achieve the desired long-term result. Until someone proves otherwise, I think Google’s recent actions signals that it understands the importance of this issue, but it is a problem of considerable size that cannot be realistically be solved overnight.

Please post your replies from the support team here and join the conversation. Thanks.

4 thoughts on “Google’s Quality of Landing Page Changes – A Closer Look

  1. I applaud this move as well. Those Made For AdSense pages really do take away from the integrity of the whole program, and causes plenty of headaches for those of us who run legitimate sites. It’ll be interesting to see what kind of results people get from sending in complaints to Google.

  2. I understand their motivation. I applaud their intentions. I despise their actions. They blindly shut down legit advertisers such as myself with ZERO visiblitiy into their algorithm or what it will take to clear my name.

    “Before people throw stones here, I would be quite interested in learning who has sent these e-mails in and what responses have been received back.”

    I’m throwing stones AFTER I have repeatedly tried to get my site cleared. I speak to 22 year old Google employees on the phone who have sympathy for my situation, but no ability to help me get my business back up off the deck. Their servers know all and there is little to be done by any human. That’s a serious problem.

  3. Hello,

    Next time you leave a comment, people might take it more seriously if you left a valid e-mail address and web site or blog link. Someone might also read your message and choose to contact you.

  4. I have run a successful google campaign for 2 years selling a product with a 99% customer approval rate. Recently, like others, my best words have in essence been eliminated because of the ridiculous minimums google is now demanding.

    I emailed them and got a cookie cutter response telling me to look at the guidelines.

    The only thing i can think of doing now is to write more deep pages and hopefully increase my quality score.

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